DSF Office reveals new strategy for Dubai Shopping Festival

Notes and media contacts

27 sponsors for DSF 2008

The thirteenth edition of DSF has attracted over 27 sponsors that represent the leading companies locally and regionally. The participation of these diversified business giants signifies DSF's ability to reach out to all market segments.

Emirates Airline
Commenting on the airline's continued support for the festival, Ghaith Al Ghaith, Emirates Executive Vice President Commercial Operations Worldwide, said, "This is about the best time of year for anyone to visit Dubai - the shopping is great, there is plenty of fun and excitement for the family and the weather is perfect. Every year, the Dubai Shopping Festival just grows bigger and better, drawing in more and more tourists to Dubai. We invite our customers to avail of our super value-for-money offers and enjoy a wonderful holiday in Dubai."

MAF Shopping Malls
"The Majid Al Futtaim Group shares a close association with the Dubai Shopping Festival committee. Our division, MAF Shopping Malls, has been a partner of the festival since the year of inception and has seen this festival grow from strength to strength," said Fareed AbdelRahman, Vice President, and Divisional Asset Manager for MAF Shopping Malls.

BurJuman
"Shopping is one of Dubai's primary tourist draws and BurJuman is part of a vast luxury retail industry in Dubai. Our association with DSF helps to further establish our reputation and in turn highlight luxury shopping as an essential element during DSF," said Eisa Adam Ibrahim, General Manager, BurJuman.

"As one of the leading luxury retailers in Dubai, DSF gives BurJuman the opportunity to reach out to residents and shoppers in an effort to promote Dubai as the ideal shopping destination," he said.

Al Futtaim Group
Geoffrey Watson, Head of Corporate Communications, Al-Futtaim Group said, "Al-Futtaim is a committed supporter of the Dubai Shopping Festival and has been from its very beginning. It is pleasing that this has been recognised and that this year the event's opening ceremony will be held at Dubai Festival City, Al-Futtaim's flagship development. The upcoming DSF edition promises to be very special indeed."

Etisalat
Essa Al Haddad, Chief Marketing Officer, Etisalat, said, "Etisalat is happy to stand alongside the organizers of Dubai Shopping Festival for the eleventh year in a row, and be their strategic partners in ensuring a successful and enjoyable DSF 2008. Our commitment to our customers and to the markets within which we operate worldwide ensures that we not only bring them the latest and most relevant telecommunication services, but also events and initiatives that are close to their hearts. We look forward to an exciting and rewarding festival, and are eager to bring our touch to a range of events and activities during this DSF."

Dubai Duty Free
Commenting on the operation's sponsorship, Colm McLoughlin, Managing Director of Dubai Duty Free said, "Dubai Duty Free is proud to once again be involved in the Dubai Shopping Festival in 2008, which promises to be even more spectacular than last year's festivities. As one among the key sponsors, Dubai Duty Free will participate in a number of promotional activities to support the event".

Dubai Gold and Jewellery Group (DGJG)
"Dubai Gold & Jewellery Group has enjoyed a long term partnership with DSF; in fact our association was established with the intention of supporting DSF as a trade community. Today the shopping festival has grown in international stature and is a key event that everyone looks forward to. We are happy to continue our support to this great government initiative that benefits retailers, tourists and local customers alike," said Tawhid Abdullah, Managing Director of DGJG.

A W Rostamani - Arabian Automobiles
"The Dubai Shopping Festival has enjoyed widespread success year after year and we are delighted to be a key sponsor of what is internationally regarded as a global event," stated Khalid Al Rostamani, Managing Director, AW Rostamani. "In just twelve years, the Dubai Shopping Festival has grown to be one of Middle East's most popular family and entertainment extravaganzas. This year, AW Rostamani will host a range of exciting activities and unique prize offerings that will appeal to the UAE residents and visitors alike," he said.

For more details and information please call:

Laila Suhail, Chief Strategy Officer, Tel: 0097142020272,

Or the DSF Media Center:
Rana Ghazi, PR Manager, Tel: 009714-2020275,

Suhaib Abdullakutty, English Editor, Tel: 2020579,

Ahlan Dubai Tel: 600545555