The living concepts announces its participation at Oman's first Franchise Expo

The company is ideally positioned to expand and promote its concepts in Oman and the region. Being organised by Oman International Trade & Exhibitions (OITE) the event is scheduled to take place from February 13 to 16, 2008 at the Oman International Exhibition Centre.

"Our vision is to combine traditional and modern values and bring high-end quality franchises to individuals. With the society becoming more health and lifestyle conscious, there is a real opportunity for our concepts to evolve, develop and thrive in this dynamic market. We are excited to explore franchising opportunities in Oman and the Gulf region", said Mr. Abderrahim Zouhair, General Manager of The living concepts.

The company will showcase its existing franchises - Dash Coffee, Love Salad, Nrgize Juice Bars and Japaleno Charlies and will also launch two of its newer concepts - Maya La Chocolaterie and Fire of Brazil at the Franchise Expo.

"We have had a rewarding year with the opening of our creation Maya La Chocolaterie and an American Brand Fire of Brazil in the Kingdom of Bahrain. And along with the success of both brands we have also signed an MOU for both franchises to Saudi Arabia, Qatar, Jordan, Egypt and Syria. With our participation in OITE's Franchise Expo we hope to take this interest to the next level, expose our other concepts and attract potential franchisees in Oman", said Mr. Abderrahim Zouhair.

"Through the Franchise Expo we believe that we can build an effective channel to engage overseas franchisors with prospects in Oman who are eager to run their own businesses. The event is the right place for International franchisors to find appropriate partners to expand in the region", said Mr. Najib Al Marhoon, Head - Marcom, OITE.

The Franchise Expo will bring together franchising companies from an array of industries showcasing concepts at all investment levels and is sure to offer tangible results.