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Friday, December 4 - 2009

Irdeto opens Middle East regional office in Dubai Studio City

  • United Arab Emirates: Sunday, December 30 - 2007 at 12:20
  • PRESS RELEASE

Irdeto, the proven expert in content security for digital TV, IPTV and mobile, and a subsidiary of multinational media group Naspers (JSE: NPN) has established its first Middle East regional base in Dubai Studio City (DSC), a member of TECOM Investments.

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  • From left: Phil Brady, Sales Director, EMEA (Europe, Middle East and Africa), Irdeto;  Doug Lowther, Vice President, Sales and Marketing, Irdeto; Jamal Al Sharif, Director, Dubai Studio City, and Bernie Rietkerken, Account Manager, Middle East, Irdeto, marking the opening of Irdeto's first Middle East regional base in Dubai Studio City (DSC), a member of TECOM Investments. Iredeto, world leaders in content security solutions, is a subsidiary of multinational media group Naspers (JSE: NPN).
    From left: Phil Brady, Sales Director, EMEA (Europe, Middle East and Africa), Irdeto; Doug Lowther, Vice President, Sales and Marketing, Irdeto; Jamal Al Sharif, Director, Dubai Studio City, and Bernie Rietkerken, Account Manager, Middle East, Irdeto, marking the opening of Irdeto's first Middle East regional base in Dubai Studio City (DSC), a member of TECOM Investments. Iredeto, world leaders in content security solutions, is a subsidiary of multinational media group Naspers (JSE: NPN).
Irdeto provides software based content protection solutions in the digital TV, IPTV and mobile environments. It aims to help operators increase content revenue by offering best-of-class security solutions, supporting a wide range of revenue models.

The company's support, sales and R&D offices are located worldwide with corporate headquarters in Amsterdam, Netherlands and Beijing, China. The newly established Dubai Studio City office is its 21st worldwide. The company works with an impressive list of leading industry partners to create end-to-end solutions for any pay media business. Currently, its key clients in the region include Showtime, ART, Al Majd, Orbit and Al Jazeera.

Jamal Al Sharif, Director, Dubai Studio City, said: "At a time when the Middle East content security sector is forecast to yield an annual growth of approximately 10%, the presence of a global brand such as Irdeto at Dubai Studio City will immensely benefit the region's broadcast industry, specifically the 'pay media' sector.

"We are delighted that Dubai Studio City's premium infrastructure is attracting major global heavyweights. We are constantly working towards enhancing our scope of offerings to provide a strategic platform that will help partners extend their footprint in the Middle East region."

Irdeto's innovative, secure and reliable digital content protection systems help customers generate new business opportunities.

Doug Lowther, Vice President, Sales and Marketing, Irdeto, said:

"The office at Dubai Studio City complements Irdeto's global operations while underscoring our commitment to the region. The significant regional business potential and the enabling environment that Dubai offers make it a key component of our growth strategy. Our operations at the Dubai Studio City cluster will strengthen our presence in the Middle East, while enabling us to better serve the region's digital TV, IPTV and mobile markets."


Dubai Studio City continuously strives to promote the Arab region as a prime location for international studios. In addition, it caters to all film production and broadcast entities and seeks to strengthen the indigenous and international film making community.
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Notes and media contacts

About Dubai Studio City

Launched in Feb, 2005, Dubai Studio City (DSC) will offer a complete technical and community infrastructure catering to the film, TV, radio production and broadcast industries. Being built on an area of more than 20 million square feet within Dubailand, DSC aims to attract production and broadcast companies, as well as a wide range of support services, including providers for animation, dubbing, makeup, costume design, set design and construction, casting, telnet agencies, telecine, and laboratory facilities. DSC will feature pre-built studios, sound stages, workshops, backlots and stage areas, post-production studios, a business centre for freelancers and satellite communication services. The cluster will also house film & television academies, commercial offices, entertainment & retail spaces, and hotels & residential facilities to accommodate crews and cast. DSC's Location Approval Services (LAS) provides a single window for applying for production permits and visas.

For further information on DSC, please contact:
Zeba Ahmad
Associate Account Manager
JiWiN
The Exclusive Middle East Affiliate of Burson-Marsteller
Tel:+9714 361 3 333
Fax:+9714 388 8 001

About Irdeto

Irdeto, the proven expert in content security, provides comprehensive solutions for content protection in digital TV, IPTV and mobile environments. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). The company's support, sales and R&D offices are located worldwide with corporate headquarters near Amsterdam, the Netherlands and Beijing, China. Irdeto offers both hardware- and software-based solutions. The company works with an impressive list of leading industry partners to create end-to-end solutions for any pay media business. Irdeto's goal is to help operators increase content revenue by offering best-of-class security solutions supporting a wide range of revenue models. With nearly 40 years of providing encryption technology and proven success in deploying security solutions across the globe, Irdeto continues to offer innovative products to more than 300 customers around the world. For further information on the company, please visit www.irdeto.com.

For more information about Irdeto, please contact:
Susan Brown
Corporate Communications Manager
Irdeto
Tel: +31 023 556 2218

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