Etisalat implements off-peak rate on 1st January 2008

The reduced rates will apply from mobile phones and fixed lines till 7am on 2nd January, 2008.

Essa Al Haddad, Chief Marketing Officer (CMO), Etisalat, said: "We wish all our customers a very happy new year. Etisalat is fully committed to extending the reach of every individual and business in the UAE, and we look forward to serving all our customers and bringing them the market-leading services and solutions that they have come to expect from us."

"As 2007 draws to a close, we also take this opportunity to reach out to and thank all our partners for their cooperation and support. This has resulted in excellent results across all areas of our business which can be seen through the appreciation of our customers and the awards presented to us by industry leaders and analysts. This has helped to make 2007 truly the year of Etisalat in the middle east."

In 2007 Etisalat was named Best Telecom Operator year both Telecoms World Middle East and Arabian Business Magazine. The readers of Windows Middle East voted Etisalat the Best ISP of the Year, whilst enterprise customers voted for Etisalat as the best Enterprise Service Provider and the company with the most innovative solution - BlackBerry.