Zahid Renault launches brand with 'Ooh La La' philosophy

The top European/French brand is now introduced through a cool and trendy integrated concept that aims to capture the aspiration of today's upbeat lifestyle of Saudi youth.

"The philosophy behind Ooh La La," explained Yousuf Khaja, Renault Franchise Manager at Zahid Tractor, "Describes the soul of Renault and anything that relates to it. "Ooh La La" in French means (cool), therefore everything Renault offers in KSA is "Ooh la la", for example Fun to drive Megane RS / Clio RS, World leading safety and performance...etc"

Khaja pointed out that Renault customers will enjoy a wide spectrum of new offers and services that can be felt as soon as they enter a Renault showroom or a service center. "Renault now have extended the warranty on our cars to 3 years or 100,000 Km whichever comes first".

He added many exciting activities as well as community outreach projects are lined up for 2008 which will include new car launches and driving events nation-wide.

With the launch of new bilingual web-site, www.oohlalarenault.com, Zahid Renault presents motoring enthusiasts with a chance to discover the spirit of the Renault and opportunities to win countless prizes while at it. The site provides its visitors with photos, posters, ring-tones, videos, music, trendy car stickers "Ooh la la" t-shirts for the first 500 visitors plus many free surprises.

Talking about safety, Khaja said: "Renault cars boast distinctive performance along with safety and security features, providing young people with a unique opportunity to enjoy a pleasurable and stylish drive with five star rating of the European New Car Assessment Program (NCAP), which reflects the comprehensive safety concept of Renault."