Revel in the magic of Mimi pearls at Damas

As a marvelous symphony of gemstones of every hue and colour, combined on delicate settings of gold and pearls, Mimi offers women unique expressions in unusually long necklaces, bold cocktail rings, cameo earrings and pendants, all of them executed in lavish, breathtaking combinations of pearl luster, lavender jade, peridots, blue topaz, aquamarine, amethyst, onyx, rose quartz and white and brown diamonds.

'Giovanna Broggian, the creator of Mimi, is one of the most raved about jewellery designers today. Her innovative flair and aesthetic touch bring to life pieces of astonishing beauty. Introduced early this year, the Mimi collection has won the hearts of women in the region with its play of colour in a combination of pearls and gemstones. In turn, easily making Mimi one of the top most preferred choices in jewellery,' said Tawhid Abdullah, Managing Director, Damas Jewellery.

Mimi, whose charming and endearingly cute name means 'beauty,' unfurls a paradise of creations designed to thrill both wearer and onlooker. This young pearl jewellery brand exudes a fresh, contemporary and refined approach that effortlessly blends into the discerning woman's personality. And Mimi offers one poetic line after another in an array of permanent collections…

Sophie Nguyen, Marketing Manager of the brand, said: 'Today more than ever, the fashion market is caught between dream-world and business and we understand that customers are perennially in search of the perfect jewellery piece - something extraordinary and precious. Thus our fashion designers diversify their pearl designs all the time and feed the dream that fashion cannot do without.'

Shan: An orchestration bringing together the mysterious glow of lavender jade, the sheen of pearls, the blush of rose quartz, the elegance of onyx, amethyst's purple passion, smoky quartz with the sparkle of white and brown diamonds in rose and white gold, Shan offers the essence of understated femininity you'd love to wear!

Teki: This line glories in long or short necklaces featuring lavender jade in unusual patterns with pearls and amethyst on rose gold settings. Like an artist painting strokes of colour, the designer blends rose quartz, rock crystal, pink pearls, purple pearls, onyx to present tempting long, lustrous earrings. And Teki's bas relief symbols of 'Mimi' on large gemstones immersed in pearl pave, hung from delicate rose gold chains is a must.

Ognibene: Spirituality touches a new high of beauty in ideograms representing health and happiness in gold and diamonds on long necklaces, pendants and earrings!

Maxi Sautoir: It is all of two metres of pure vivacity of pearls and gemstones strung on delicate gold chains that you can adorn yourself with or just wind around as you please, gypsy style!

Cocktail rings: Exuberance simply spills over in rings of bold dimension sparkling with lavender jade, rose quartz, peridot, aquamarine, blue topaz, citrine, amethyst and pave pink and violet paves.

Cameos: Here, vintage charm produces yesteryear cameos in earrings, pendants and bold rings with precious pearls encircling large precious stones.

Mimi debuted in New York in the year 2000 to much applause that has seen it sweep up admirers all over the world. Luminous, lustrous and luscious, Mimi jewels are exotic adornment for the woman of character only available at select Damas Les Exclusives Boutiques across the UAE.