Golden offer for Dubai visitors a success claim Vice Versa

The Gold card's success comes hot on the heels of the achievement of the Vice Versa Silver card. The Gold card takes the Vice Versa member benefits to the next level. Valid for two years, it provides even greater rewards for those who visit Dubai on a regular basis or who stay in the city for extended periods of time.

Each personalised Vice Versa Gold card lets users earn up to 20% cash-back on purchases made in more than 275 retail and hospitality Partner outlets in Dubai including Hugo Boss, Kenneth Cole, Tommy Hilfiger, BCBG MAXAZRIA, Porsche Design, Jacob&Co, Calvin Klein, as well as some of the city's premium restaurants and services. The Card-Cash can be redeemed instantly with the very next purchase in the Vice Versa Partner Network.

Since the Vice Versa offering was launched in the Dubai market, more than 90,000 Vice Versa Silver Welcome packages have been made available to visitors to the emirate and more than 10,000 concert-goers have tried the e-purse solution at the Shakira and P!NK concerts. The e-purse is adaptive to all kinds of event environments and is a pre-loaded card solution to reduce queues and cash handling, with all transactions being fully recorded.

Kira Milan, Managing Director, Vice Versa International says:

"We set out to create a win-win situation for shoppers in Dubai, providing instant rewards and recognition. The Vice Versa card not only extends visitors' spending power, it also drives footfall in participating partner outlets."

"With the Gold card, we responded to a gap in the market and created an enhanced product designed to suit the needs of regular visitors to Dubai. We're delighted with our success to date. The Gold card takes Vice Versa into the realms of customer loyalty whereby we build a profile of each card user to be able to communicate with them. In this way we can help Gold card users make the most of Vice Versa during their stay."

In addition to enabling the card user to make money as they spend money, the Vice Versa Gold card offers a range of benefits - such as access to the Gold Member loginon the Vice Versa website and a more personalised service for businesses who wish to add extra value to their customers. Vice Versa Silver card users can upgrade their card and transfer their Card-Cash $ balance to the Gold card, therefore extending its validity for a further two years.

Not only does the Vice Versa Gold card provide flexibility required by the more frequent visitor, but it is part of Vice Versa's multi-city strategy to create a smart chip card programme that addresses the needs of the modern global traveller. Vice Versa International aims to take the programme to other cosmopolitan cities around the world, and the Gold card will be valid in each city. In effect, the Vice Versa Partner outlet network will become global, as Card-Cash rewarded in one city can be spent like local currency in another.