Polar highlights importance of Heart Rate Monitor

Studies by the World Health Organization show that over 50% of people in the Gulf are overweight or obese, caused by lack of exercise, sedentary lifestyles and poor eating habits.

As part of an ongoing initiative to improve lifestyles in the local community, Polar, renowned for its motivational features as well as providing inspiration and guidance for exercisers at all levels, is highlighting the importance of using a Heart Rate Monitor as a training tool to get fit.

"Studies show that every year a high number of people vow to improve their lifestyles in the new year, but how many people actually stick to it?. We understand how developing and following an exercise program requires a high level of commitment and we realise this can be off-putting for much of the population. Thats why we encourage people to use Polar to help develop a better understanding of how much and how beneficial each individuals exercise is," said Nicolas Girot, Managing Director, Sport in Life, sole distributor for Polar, based in Dubai.

Polar offers an extensive range of heart rate monitors for running, cycling, multi sports, fitness and cross training for beginners right up to professional athletes, each designed to meet the individual needs of exercisers at all levels.

By entering personal information, the watch helps each individual understand the value of exercise and train at the right intensity and exercise efficiently to achieve own goals.

"According to the World Health Organisation at least 60% of the global population fails to achieve 30 minutes of moderate intensity exercise every day. Polar is proud to offer products that can help change these figures. As part of our long term plan Polar is encouraging people to measure their heart rate during exercise and improve overall fitness safely and inline with what their body tells them, concluded Nicolas Girot, Managing Director, Sport in Life.