DSF Office and Al Futtaim Group announce the Lexus Mega Raffle

Organised in cooperation with Al Futtaim Group, a key sponsor of DSF and one of the leading business houses in the region, the Lexus Mega Raffle is a major attraction of the upcoming DSF 2008 that will be held for 32 days between January 24 and February 24, 2008.

Ibrahim Saleh, Chief Operating Officer of DSF explained that the 2008 Lexus Mega Raffle would be a special edition in terms of the excitement and the value of prizes. 'While two brand new Lexus ES 350 and RX 350 models would be given daily to one winner, the same winner would have the chance to take home 100,000 in cash but in a currency he or she would pick through another draw.'

'There will be 32 currencies to pick from - ranging between the Pound Sterling, US Dollar, and the Euro, to the Turkish Lira, Argentinean Pesos and the Iranian Tomman, among other international currencies. The winner might thus take home a cash prize of the equivalent of Dhs400 or even Dhs750,000,' added Saleh.

The details of the raffle were announced through a press conference that was held at the Lexus showroom at Dubai Festival City, a flagship project of the Al Futtaim Group. In addition to Ibrahim Saleh, the event was attended by Simon Frith, the Managing Director of Al-Futtaim Motors, and Khaled Fayad, National Sales Manager - Lexus, Al-Futtaim Motors, and a host of media persons.

'The Lexus Mega Raffle is a unique example of the excitement DSF generates during each edition and it is interesting to note that till date, 905 Lexus cars have been given as prizes. This year, we've gone a step further by introducing the 100,000 cash prize in various currencies. The new concept of having various currencies denotes Dubai's multi-national society which the city wholeheartedly promotes,' said Ibrahim Saleh.

The main stage at Global Village will be the venue for all Lexus Mega Raffle draws that will be conducted between 10pm and 11pm. As per the order of the draw, the winner of the Lexus cars will be announced who will then be asked to come the following day to choose the currency of the 100,000 cash prize. The daily draws will be broadcast live on Sama Dubai TV.

During his address, Saleh also thanked the Al Futtaim Group for their continued and active support for DSF over the years. 'We highly appreciate Al Futtaim Group's support for DSF as is evident from their sponsoring the raffle draw since its inception. Their consistent support has resulted in the Lexus Mega Raffle being a major attraction of every DSF edition,' he added.

Simon Frith, the Managing Director of Al-Futtaim Motors said, 'We are delighted to partner with the Dubai Shopping Festival for the 13th year, and organize the Lexus Mega Raffle. Over the years, this raffle has become one of the most eagerly awaited parts of the festival, with UAE residents and tourists eagerly anticipating the opportunity to win two luxury vehicles, one RX350 and one ES350 from the prestigious Lexus range every day throughout the festival.'

'The Shopping Festival helps to attract significant numbers of visitors to Dubai, reinforcing its position as one of the premier shopping destinations in the world, and supporting the continued growth of the retail sector. We would like to wish the DSF Office every success with the 2008 Festival,' he added.

The coupons for the Lexus Mega Raffle can be bought from select fuel stations of Eppco and Enoc and will also be available at special kiosks in Deira City Centre, Al Ghurair City, Mall of the Emirates, Dubai Festival City, the Grand Mall, in addition to the Gold Souq, Baniyas Street, Sabkha Street, Naif, Al Fahidi Street, and the Global Village.