Burgan Bank's new corporate identity - a symbol of 'customer centricity'

According to Fadi Matar, Chief Marketing Officer & General Manager - Corporate Communications, "Our identity in its form as a ring symbolizes the Banks intent to create a relationship based on trust and commitment. We aim to be a financial partner to our customers, forming a relationship with them, based on trust and integrity, providing innovative banking services that understand and support their needs at every stage of their evolving life."

The new identity also maintains the 'B' element in Arabic which is formed by the curve and orange dot that appears below it. This sets the continuity of the 'B' element which has been part of the banks icon since its inception in 1977.

"Our new identity expresses an underlying idea related to people and personality. Our brand has been created on a foundation of real values, to remind us of the high standards to which we aspire", Mr. Matar added.

Burgan Bank has certainly ensured that the brand elements are also represented across its businesses and business lines, including the branch network, products and services, customer service interaction points and more.