Bits & Bytes launches 'Walk'n Ad'

'Walk'n Ad' is an innovative indoor and outdoor direct marketing, advertising and communication tool recently invented by Lebanese Entrepreneurs to be marketed in the Lebanese and Middle Eastern Markets.

The tool is a backpack-wearable 20.1' LCD screen with composite DVD player and control box. It is of a high-tech form of ambient advertising that can be specifically targeted to penetrate the very centre of the market that marketers are trying to reach, and gets closer to the point of sale than any other medium.

The Walk'n Ad ambassadors and sampling girls could reach potential customers wherever they are to present a certain product, branch, brand, launching, promotion, sampling or any other marketing service.

Mr. Ghassan Abou Diwan - Managing Director of the company explained that 'the importance of this revolutionary tool is not only reaching customers and prospects wherever they are but the ambassadors and the sampling girls that are of excellent communication skills could interact effectively with people, answer their questions and explain about the product, brand or whatever mission they're into. Moreover, ambassadors and sampling girls, and while displaying the ad on Walk'n Ad tool, could fill-in questionnaires for marketing research and surveys wherever is convenient.'

Mr. Abou Diwan added that 'Walk'n Ad team covers the whole services of marketing strategies, research and plans. The tool is great for night clubs and pubs, shopping centers and supermarkets, universities, events, exhibitions, beaches, snow and wherever convenient to reach targeted audience.