Damas beckons men to the world of Baraka

Backed by three decades of know-how on the techniques, materials and craftsmanship that define men's jewellery, Baraka is an important benchmark in its field. Conceptualised to purely satisfy male vanity, Baraka combines gold, stainless steel, rubber, high-tech ceramic and precious stones to offer bracelets, pendant chains, necklaces, rings, money clips, earrings, cuff links and key chains, in styles designed to accent a man's individuality.

"As part of the well known Italian Luxury Industries, Baraka offers a world of jewellery for men to indulge in. Defined lines, superb finish and experimentation with a variety of materials characterize the distinct creations that merge effortlessly into a man's personality, making it one of our best selling collections," said Tawhid Abdullah, Managing Director of Damas.

Particularly riveting, (with a hint of mischief and abandon thrown in) is Baraka's latest collection, Casino which incorporates motifs such as dice, playing card symbols, horse shoe and the roulette wheel in bracelets, necklaces, cuff links, pendant chains, key chains and money clips.

Mr. Giancarlo Chimento, CEO, Italian Luxury Industries said: "The latest eye catching and attractive Casino collection plays with white gold, pink gold, rubber, stainless steel and black steel to present temptations galore. While its Name-Tag pendant would make a memorable gift, so would its Ace of Spades pendant. Casino's white and pink gold bracelet is sleek and elegant enough for a woman to want to grab it for herself, its Ace of Spades cuff links allow a man to literally wear his luck on his sleeve! The collection is greatly appreciated by customers who are delighted to come back because they know they will find something new every time.

"As the brand is synonymous with new trends which have proved especially popular with customers, we have made deliberate effort to introduce new colours, innovative materials and a particular form of finishing in the new collection. These qualities have enabled the Baraka ornaments to follow new trends that appear between one season and the next, and create new references that they present in flash collections," adds Chimento.

Baraka's other jewellery selections offer a spread of creations such as grooved and sleek finger rings in stainless steel with a 'thread' of pink gold running through its centre, a black stainless steel and 18k pink gold ring 'punctuated' with screws and pieces combining gold, natural rubber and high tech ceramic. Baraka's bracelets swing a dynamic grip of confidence across the male wrist that's perfect for boardroom wear. In these creations Baraka blends a variety of textures such as ribbed and satin smooth finishes, interspersed with vertical links that give themselves up for tactile play.

Baraka's necklaces combine 18k gold and natural rubber with gold and high tech ceramic pendant with or without a diamond. The brand uses precious stones with classic restraint that comes across as pure elegance and never as flashy, with one luxurious indulgence of a pair of cuff links encrusted with diamond pave. And men of daring can definitely try Baraka's earrings combining circular rings either on both ears or on a single ear lobe for a traffic-stopping statement.

The dynamic world of power-play accessories for men in the Baraka collection are now available at select Damas Les Exclusive Boutiques across the UAE.