Almasa IT Distribution appoints Radwan Basheer as Head of Saudi Arabia subsidiary

Radwan will run the operations in the Kingdom with the support of the senior management team based in Almasa's headquarters in Dubai.

Frank Sheu, CEO of Almasa IT Distribution, said, "Saudi Arabia is a key market in the region and as a strong regional player, we would like to be the resellers' first choice within the kingdom by providing not just a wide range of the best of brand products, but superior service, knowledgeable support and competitive pricing. We are continuing to invest more and more capital and resources in Saudi Arabia with increased facilities, people and infrastructure so that we can build up our organizational capability to service our customers better."

According to Sheu, the company's expansion plans for KSA has been endorsed by its key vendor partners including among others, Acer, AMD, HP, Avaya, Juniper, Seagate, and ViewSonic.

Radwan brings with him a 12-year, strong distribution background within the Kingdom and enjoys an excellent reputation within the resellers and channel partner community in Saudi Arabia. Before joining Almasa, he was responsible for driving revenue growth at Aptec Riyadh and Al-Jammaz Distribution. Radwan's first priority in his new position will be to deliver Almasa's corporate proposition to its reseller partners in the Kingdom.

"In addition to competitive pricing and in-country stock, Almasa will bring its unique combination of innovative business practices, logistics/supply chain management expertise, superior customer service, and knowledgeable support to provide fast moving SKU's and RMA," promised Radwan. In addition to his vast experience, Radwan has also achieved major certification from HP Network Storage Solutions Organisation and HP Star certified Sales Professional.

Almasa's continued expansion in the kingdom will experience a new bench mark of service provided by its experienced team of 30 members.