• HSBC

InterContinental Hotels Group appoints first Global Account Manager for KSA travel industry

  • United Arab Emirates: Monday, January 07 - 2008 at 12:07
  • PRESS RELEASE

InterContinental Hotels Group (IHG), the world's most global hotel operator, has appointed Sherif A.Omar as its first Global Account Manager, Travel Industry, Saudi Arabia as part of an expansion of the newly-structured global sales team based in Dubai.

Sherif Omar joins IHG with more than seven years' experience in the tourism trade, primarily working within agencies, consultancies, and wholesalers in the UAE and Egypt, as well as for over four years in KSA.

Sherif's main role will be to identify new business opportunities through key accounts from the main players within the travel industry in Saudi Arabia & the Middle East , by promoting IHG's 3,800 hotels globally. With over 50% of IHG's outbound business from the Middle East coming from KSA, his role is vital in highlighting the group's seven hotel brands offered internationally.

Speaking about his appointment, Sherif Omar said, "Saudi Arabia is a tourism market with tremendous potential with the World Travel and Tourism Council predicting that it will generate SAR138.4bn ($37.0bn) of economic activity (Total Demand) in 2007, growing to SAR240.3bn ($64.2bn) by 2017. This is a great time for me to join the team and help generate further growth in this key market, as well as strengthen brand awareness by enhancing the current strategic processes and building on existing relationships."

Tom Rowntree, Vice President, Sales & Marketing, InterContinental Hotels Group, Middle East and Africa, said: "We welcome Sherif Omar to the IHG team here in the Middle East and Africa and look forward to working with him on many new initiatives focused on the KSA market throughout next year. 2008 will is set to be a period of dramatic growth and diversification for the group in the region and Sherif Omar, along with the entire global sales team, will be integral in our continued success."
 
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InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,800 hotels and more than 563,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands, including InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites, Candlewood Suites and Hotel Indigo, and also manages the world's largest hotel loyalty programme, Priority Club Rewards, with over 33 million members worldwide.

The company pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG's global corporate responsibility focus.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com.

For the latest news from IHG, visit our online Press Office at www.ihg.com/media

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