41st IAA World Congress kicks off in April

The congress, which is held every two years, brings together business leaders and executives from the advertising and marketing communications industry in the largest gathering of its kind in the world.

"The congress forms a vital platform for delegates to learn the latest trends and best practices in the advertising and marketing communications industry which will be addressed by a number of top notch speakers. It also forms an ideal opportunity for networking and making new contacts,"

said Mr. Mustapha Tabba, President of IAA Chapter in Jordan.

Tabba pointed out that the IAA wouldn't have been able to organize its World Congress for the 41st year if it hasn't been for the credibility and the global network it is renowned for.

The theme of the congress will present what is in store for the future of advertising, marketing and communications industry tackling issues related to technology, advertising effectiveness, and consumer habits, as well as the directions that turn the industry upside down, affecting everyone from clients, agencies, and media to research and PR firms

Participants at the congress will listen to a line-up of distinctive international speakers who will discuss the latest innovations and developments in research trends, digital creative solutions, media, search consultancy, integrated media, responsible advertising in addition to topics like negotiation skills, the future of the media, creativity and doing the business in different countries such as China, India and Brazil as well as other topics that are of high importance to the industry.

President George W Bush is expected to open the congress that will host a number of prominent speakers such as Tom Bernardin from Leo Burnett for advertising, Nick Brien from Universal McCann for media planning and buying and Chuck Brymer from DDB advertising agency. The unique list of speakers will also include Robert Madelin, EU Director General for Health and Consumer Protection and Deborah Platt Majoras, Chairman of the Federal Trade Commission in addition to other renowned speakers.

The three-day program will include exhibitions, Q&A sessions, panels as well as keynote speeches that will be of benefit for those just beginning their careers in addition to experienced practitioners.