Liali bespoke pieces - a sparkling tribute to personal adornment

They are imaginative, fuse personal style and carry an exceptional interpretation of the classic and modern.

Anuraag Sinha, Managing Director of Liali Jewellery, said: "Depending on the design of the piece, as well as the materials used, we try to make every piece ourselves in Dubai or sometimes even send it abroad to specialised facilities to maintain high quality standards."

These custom-made pieces are created mostly for residents belonging to the upper segment of society in the country who are looking for distinct designs that are not available in Dubai off-the-shelf, even in high-end boutiques. Anuraag maintained: "We use special coloured diamonds and fancy shaped diamonds depending on the design of the piece which remains exclusive to our valued customers."

He explained customisation also takes place in their regular Memories line which caters to the middle to upper-middle segment of the jewellery market. It consists of a very classic and elegant line in solitaire diamonds, wherein customers usually want to upgrade and increase the carat size of their diamonds.

Usually customised orders are serviced in two to three days time. For customer satisfaction is of utmost importance, Liali sometimes also work on very stringent deadlines to produce what the customer needs in a couple of hours. However, it definitely depends entirely on the nature of the design.

According to Anuraag this has been possible, thanks to the fact that Liali has years of experience. This leading retailer acquired the essential skills and knowledge garnered by some of the finest craftsmen coupled with Liali's own unique vision and creativity which makes it one of the most acclaimed jewellers creating bespoke jewellery in Dubai today.