Dubai Properties sponsors London Philharmonic Orchestra's concert in China

Held on 6th January, 2008, the concert was led by the Orchestra's former principal conductor Kurt Masur, and was the second of the series of 5 concerts to be held worldwide between 2007 and 2009. The first concert of the series, which took place in October 2007, was held at the Royal Festival Hall in London.

The orchestra is also scheduled to perform at Dubai Properties' Culture Village when the project is completed in 2010.

Farhad Seddiq, Marketing Director, Dubai Properties, said: "Both the London Philharmonic Orchestra and Dubai Properties are brand leaders, synonymous with excellence and versatility. The Beijing concert witnessed an incredible number of visitors, who were enchanted by the exhilarating performance of one of the world's most respected orchestras.

"The sponsorship comes as part of our ongoing initiative to reach out to a wider global audience by partnering with internationally renowned cultural entities.

"Our sponsorship of the London Philharmonic Orchestra will help us reach an influential consumer base and provide our brand with a wider exposure across the world. It will surely be a moment of pride to host the Orchestra's first concert at the Culture Village in Dubai within a few years," Seddiq added.

Culture Village is one of Dubai Properties' niche projects. Other unique projects by the master developer include the Vision Tower and Executive Towers at Business Bay, Al Waha Villas and The Villa in Dubailand.