IRIS brings more focus to Middle East hospitality market

IRIS's Personal Valet is a wireless touch screen device which some expect to revolutionise interactions between guests and the hospitality industry. The partnership with Prismea will help IRIS raise awareness of its product with key industry executives, establish a global distribution network and increase sales efforts in the Middle East through Prismea's expertise in the hospitality industry. The partnership builds on the appointment of Dubai-based eLinear Solutions Middle East as its regional distributor, announced recently.

"IRIS chose Dubai to announce its Personal Valet System in Summer 2007 in a pre-launch event and the Middle East remains a core market for us," said Ashley Murdoch, managing director of IRIS Software Solutions.

"Prismea has many years of expertise in the region's hospitality sector and our partnership with Prismea will allow IRIS to offer new customers a broader base of knowledge and support. We believe that Prismea's established credentials in the IT hospitality sector and their team's knowledge of global markets and trends will form the basis of a long lasting and mutually beneficial partnership."

Prismea has built a reputation for helping companies expand internationally through quality marketing advice, sales lead generation projects and identifying strategic business partners in territories around the world. "The IRIS Personal Valet System is a phenomenal solution and with the right device, tools and guidance, we are sure it will achieve the anticipated results. We are very excited about our partnership with IRIS Software Solutions," said Mike Preston, founder and managing director of Prismea Consulting.

The IRIS Personal Valet System provides 'self-service' features to hotel guests in the language of their choice, bringing new levels of convenience to guests and helping to prevent inconveniences that may occur due to differences in language or culture. A wireless Personal Valet device offers a highly efficient and cost effective tool for hotels to offer a new generation of increasingly personalized, high quality services for guests.

"Prismea has always focused on achieving results beyond clients expectations and we are confident that we can significantly enhance IRIS Software Solutions marketing results, whilst helping hotels and their guests to get real value from the IRIS Personal Valet," continued Preston. Prismea has extensive knowledge of the sector and a growing hospitality industry database that includes senior industry executives in over 70 countries.