The Second International Liwa Festival, which took place from Dec 30 to Jan 04 has maintained a serious following over the years amongst the local community and reached unprecedented heights this year in providing action and entertainment.
Speaking on the occasion, Mr. Jamal Bin Ghalaita, Emirates NBD General Manager Consumer Banking and Wealth Management commented, "Emirates NBD's sponsorship of the Liwa Festival is proof of its commitment towards the community of Abu Dhabi's western region. The festival is a celebration of the culture and heritage of the region and with Emirates NBD committed to being title sponsors for the next two years as well, attendees to this popular festival can look forward to more fun, excitement and prizes in future editions of this event.
As the title sponsors, Emirates NBD went the extra mile to ensure that its customers enjoyed the best possible privileges at the Festival. A shuttle service was made available on all six days from Abu Dhabi to Liwa and back, ensuring that those attending the event made the three hour journey in comfort. At the event itself, the bank had arranged for a traditional Al Shaheen Majlis for its VIP guests, enhancing the traditional feel of the festival. The final day saw prizes and trophies being handed out to the winners amidst much fanfare, fireworks and celebrations. A 4 wheel prize was given to the best car timing, and a motorcycle given to the best bike timing in addition to cash prizes for the rest of the winners. Along with all these prizes, Emirates Bank offered free hot-air balloon and Hummer rides to the winners.
The Liwa Festival included a variety of events that captivated the crowd who made their way to the beautiful oasis from Abu Dhabi and the surrounding region. The festival included traditional sports like a shooting championship, falcon hunting, camel races, horse races as well as other popular sports like remote controlled cars, Moreeb Dune Cars and a motorbike championship.
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Emirates Bank main sponsor of the Liwa Festival and Desert Challenge
- United Arab Emirates: Wednesday, January 09 - 2008 at 14:45
- PRESS RELEASE
Emirates Bank, an Emirates NBD company, demonstrated once again its dedication to the residents of Abu Dhabi and neighboring areas with its title sponsorship of the Liwa Festival.
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About Emirates NBDEmirates NBD (DFM: ENBD) is a Dubai-based banking group resulting from the merger of Emirates Bank Group and National Bank of Dubai Group. It is the biggest banking group in the GCC by assets and the biggest banking group in the UAE by market capitalization. The Group has a leading retail banking franchise in the UAE, with over 100 branches and over 430 ATMs. It is a major player in the UAE corporate banking arena, with a combined market share of almost a fifth of corporate loans. It also has strong Islamic banking, investment banking, private banking, asset management and brokerage operations.
The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore.
About Emirates Bank
Emirates Bank, celebrated its 30th anniversary, offers a full range of retail banking products and services under the 'me' brand name. These include: Current & Savings Accounts, Tiered Saving Accounts, Term Deposits, Personal Loans, Car Loans, Credit Cards, Insurance Products, banking products for Indian and Lebanese Expatriates, as well as well as Credit Card Loyalty Programme. In addition, Emirates Bank offers its customers priority banking services through Al Shaheen.
Emirates Bank offers its customers the convenience of banking across a range of channels (on-line, phone banking) and through visiting one of the wide network of branches across the UAE.
Emirates Bank has been awarded the coveted status of a 'Superbrand' for the past four consecutive years.
For more press information please contact:
Zeina El Haj
Head of Marketing, PR, Event & Sponsorship
Retail Banking, Consumer Finance & Wealth Management
Emirates NBD
Tel: 04-209-2669
Fax: 04-225-0866
Shimaa Elsayed
Account Manager- PR
Tamra-C2
T: 04 295 1177
F:04 295 1188
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, January 09 - 2008 at 14:45 UAE local time (GMT+4)
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