Viewsonic expands the boundaries of color with launch of new led display in the Middle East

Taking LED backlight technology down to size, the VLED221wm provides color experts, such as graphic designers, multi-media editors and gamers, with color precision and reproduction never before seen in an LED monitor.

"The VLED221wm monitor is a prime example of ViewSonic's heritage of consistently setting and raising the performance industry benchmarks, both in terms of display product design and leading edge desktop user performance," said Aaron Fright, Regional Director - Middle East & Africa, ViewSonic Middle East.

"Utilising the latest light emitting diode (LED) backlight technology, the VLED221wm product delivers a richer range of colour depth," Fright continued. "This will give users a greater band-width of colour performance and set new standards in 'front of screen' performance for the Middle East region's discerning desktop display users, in particular those who use mission-critical desktop graphic applications such as web design, CAD, DTP, and the high-end gaming enthusiasts who wish to create more impactful and realistic desktop environments for themselves.

The VLED221wm offers consumers high-quality color reproduction by leveraging OptiColor™ technology to display 118 percent of the color gamut based on the National Television System Committee (NTSC) guidelines. In comparison, most CRT and LCD monitors on the market today only display 70 to 80 percent of the NTSC's range of colors. This allows graphic designers to more accurately match colors to printed materials, and gives photographers and video editors access to a broader color spectrum. The VLED221wm is ideal for high-end design applications such as CAD/CAM, desktop publishing and moving production, which must achieve the highest level of color performance.

"ViewSonic has a long-standing reputation for delivering leading-edge technologies that shatter industry standards," added Fright. "The VLED221wm surpasses the expectations of discerning consumers and professionals who demand the true-to-life, crisp colors and contrast ratios prevalent in high-definition content and want to make green purchasing decisions."

The stylish, glossy black display supports a native 1680x1050 resolution, boasts a 5ms response time and features an industry-leading dynamic contrast ratio of 12000:1 (typ), making it the ultimate monitor for life-like high-definition content. The display is equipped with dual analog and digital inputs and integrated stereo speakers to connect seamlessly with other professional systems such as sound boards.

The environmentally-friendly design is not only mercury free, but also results in lower power consumption of 38W, which is important for consumers looking to reduce energy costs and their footprint on the environment.

The VLED221wm comes with a pixel quality guarantee that exceeds the International Organization of Standardization's requirements for consumer protection. ViewSonic promises immediate replacement if the display has three sub-pixels locked in the on/off position, or if there is any combination of four defective pixels. ViewSonic's guarantee offers the world's highest level of consumer protection against "dead" pixels.

"We recognize that the display technology adoption rate of the Middle East is simultaneous to that of the rest of the world, therefore we always ensure the latest products are made available to this region as soon as they arrive in the market to ensure that our customers can take advantage of the latest technologies," added Fright.

The ViewSonic VLED221wm is Windows Vista™ Certified and will be available to ship to the Middle East in February for the estimated street price of $799. Sold through authorized ViewSonic resellers, distributors, retailers and e-tailers, the display is backed by a three-year limited warranty on parts and labor. The VLED221wm is compliant with the strictest safety and environmental standards, including TCO and ENERGY STAR®, and is made with environmentally friendly materials.