Starbucks launches winter campaign

Called "Customization" the new approach encourages coffee lovers to move away from the standard menu and go on a taste adventure.

Whether the drink of choice be a Latte, Cappuccino or a White Chocolate Mocha, Starbucks believes every customer is unique and so too is their beverage preference - adding a syrup or a caramel drizzle, choosing a signature blend of coffee such as Guatemala Casi Cielo, asking for a different type of milk, changing the temperature or topping it with cream is all part of providing the hand-crafted Starbucks Experience.

Antoun Abou Jaoude, Marketing Manager of Starbucks Middle East said the Winter campaign reflects how the company likes to be different and creative in taking its customers on a coffee journey and providing the best beverages to each customer:

"We have found that asking customers to create their own beverage can be both fun and adventurous, and it also gives them a sense of individuality and control," Abou Jouade added. "There are thousands of different combinations for customers to enjoy and our baristas are all ready and committed to the challenge of creating the most unique and best beverage for anyone visiting our stores."

At the beginning of the New Year, when customers are often thinking about a healthy new start Starbucks has also announced the launch of its healthy alternative reduced fat version of its top selling Blueberry Muffin, a perfect pairing with House Blend, Casi Cielo, Breakfast Blend, Kenya and Organic Serena Blend coffees.

For a limited time period and to mark the new season of coffee expertise, Starbucks stores across the Middle East will also be offering the very popular coffee blend, Guatemala Casi Cielo. This is composed of coffee from two farms in the Antigua region and has been specially chosen by Starbucks because of its quality and sustainability, a result of its participation in Starbucks' Coffee and Farmers Equity Practices (C.A.F.E) Practices programme.

"Starbucks only sources coffee from the highest quality, sustainable locations," said Abou Jaoude. "We work with all of our suppliers to support healthcare and educational programmes and that is why we are so committed to the C.A.F.E Practices initiative. This programme is a set of buying guidelines designed to ensure high-quality coffee, promote equitable relationships with farmers, workers and communities and protect the environment," he concluded.