The agreement is yet another step forward for the Network's sustained distribution growth - its Arabic and English news channels are respectively available to over 43 million and over 100 million households worldwide.
The Network is dedicated to building its presence in European hotels and give travellers access to its groundbreaking content.
Hoist is a key partner for the Al Jazeera Network. Through direct agreements with leading film and TV companies and distributors, Hoist is able to recommend and provide hotels with a large variety of movies and programming. Modern hotels today need to offer a wide variety of programming to meet their guests' diverse tastes and growing demands. This means being able to offer a wide array of news, entertainment, sport, films, nature programmes and adventure.
The pioneering Arabic Al Jazeera Satellite Channel, which brought independent news and current affairs television to the region for the first time over eleven years ago, is recognized internationally for changing the face of news in the Middle East. Al Jazeera English, launched in 2006, is the first English language global news and current affairs channel to be headquartered in the Middle East, in Doha, Qatar. Al Jazeera English's dedicated page on YouTube is home to the website's most watched news channel.
Phil Lawrie, Al Jazeera Network's Director of Global Distribution said, "Our partnership with Hoist is an excellent step forward. We are excited that this agreement will provide European hotel guests access to our unique content and we look forward to a long and fruitful relationship with Hoist."
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Al Jazeera Network unveils partnership with Hoist
- Qatar: Saturday, January 12 - 2008 at 15:01
- PRESS RELEASE
Al Jazeera Network announces a new deal with hotel entertainment specialists Hoist, to make its channels available in leading European hotels.
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About the Al Jazeera NetworkAl Jazeera started out ten years ago as the first channel in the world dedicated to providing comprehensive, independent television news and live debate for the Arab world. The Channel now has an estimated peak audience of over 40 million viewers and has been ranked by brandchannel.com as the most recognizable and influential news brand globally. As a natural extension of its spirit and mission, Al Jazeera has over the years created a number of other channels and services - in March 2006 Al Jazeera was formally named the Al Jazeera Network, transforming its operation into an international media corporation.
The Al Jazeera Network now consists of: the flagship Al Jazeera Arabic, Al Jazeera English, Al Jazeera Documentary, Al Jazeera Sport, Al Jazeera.net (the English and Arabic web sites), the Al Jazeera Media Training and Development Centre, the Al Jazeera Centre for Studies, Al Jazeera Mubasher (Live), and Al Jazeera Mobile.
About Hoist
Hoist supplies products and equipment designed specifically for hotels. The company has technical system solutions for improved profitability for hotels and conference centres. Our products and services range from daily consumables to advanced management software and digital interactive TV systems.
Hoist was founded in 1994 and is today established in Sweden (HQ), Norway, Denmark, England and Russia. Through dealers Hoist is represented in about ten additional countries. The turnover for 2007 was 300 MSEK, and the company has 170 employees.
For further information please visit www.hoistgroup.com
Posted by Lara Lynn Golden, News EditorSaturday, January 12 - 2008 at 15:01 UAE local time (GMT+4)
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