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Damas offers Rosato's glamorous world of jewels

  • United Arab Emirates: Sunday, January 13 - 2008 at 08:47
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, has unveiled one of Italy's most celebrated jewellery collections - Rosato.

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  • Simona Rosato.
    Simona Rosato.
Touted famously by such celebrities as Demi Moore, this bold and glamorous line of utterly feminine jewellery combines gold of every hue, from red, white and yellow with enamel in an exciting blend of textures to offer long gypsy chains, charm bracelets, drop gorgeous earrings and rings.

"Rosato celebrates the woman of individual essence who is not afraid to express her femininity. Its bold links strung with perfectly crafted motifs promises to complete the look of every fashionable woman. Rosato's charm lies in the fact that it blends itself so effortlessly into the feminine persona, thereby widening its appeal among women of all ages,"


said Tawhid Abdullah, Managing Director of Damas.

It is link upon link of charming details that Rosato spreads beauty and whimsical fun. Designed by Simona Rosato, CEO and creator of the brand, this Italian collection offers superbly finished jewels which exude positive and joyous vibrance.

Simona Rosato, in whose hands gold attains a unique energy of its own, raved: "Top fashion houses today have to contend with an increasingly competitive market which is changing at great speed. But the pure glamour that Rosato vouches for as a woman's birthright challenges the more established brands. It has the ability to seek and assert special individuality, as well as indulge in what a woman believes in and values - a world where femininity revels in its own essence. Thus the brand aims to transform its jewels into sources of enjoyable and memorable experiences for its customers."

Rosato combines the bright and warm glow of gold with the deep and shiny intensity of enamel's various hues with outstanding results. Recreating tiny miniatures of women's handbags, stilettos, lipsticks, hearts and lucky charm symbols such as horse shoe in perfect detail, she strings them on links of every shape from round, oval, ellipse and square to offer delectably long earrings, pendant chains of every length, charm bracelets and rings.

Elegance, aesthetic allure and pure femininity flaunt an array of jewels that you as a woman will be happy to adorn yourself with any time of the day or evening, and therein lies the charm of Rosato's jewels. Grab your favourite creation from Rosato at select Damas Les Exclusives Boutiques across the UAE.
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Notes and media contacts

About Damas:

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with over 400 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.

For more information please contact:

The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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