Avaya outlines strategic roadmap for 2008 at MENA Business Partner Conference

The event will bring together more than 200 Avaya Business Partners from the Middle East North Africa (MENA) region and highlight Avaya's strategy, vision, and key initiatives for 2008.

During the event, Avaya will outline its strategic roadmap for growth, recap the achievements of its new channel strategy, and discuss future trends for the channel in the MENA region. In addition, Business Partners will get updates on the latest Avaya solutions for the enterprise and SME sectors, as well as product launches 2008. The recipients of the Avaya Channel Awards, given annually to channel partners for market growth and achievements during 2007 will also be announced at the conference.

New this year is an "Interactive Solutions Fair" that will showcase live demos of Avaya's solutions along with that of its technology partners. Partners that will be exhibiting include: Al Masa IT Distribution (main sponsor), New Voice, Trapeze, Netgear, Teledex, HP ProCurve, Teleopti, Emerging Technologies, Geomant, Extreme, FVC and Insights

"As Avaya increases its business across the MENA region, our partners play an even more significant role. 2007 was an eventful year for Avaya with the launch of the regions first-ever Arabized IP Telephony solutions, as well as an increase in our partner base and new customers from various verticals," said Roger El Tawil, channel and marketing director for Avaya MENA.

"The annual event provides us with a platform to interact with our partners and address areas for improvements. The MENA Business Partner conference this year will provide channel with an overview of our performance last year and the strategy we will adopt moving forward in 2008."