Nokia Siemens Networks calls on for importance of operational efficiency in the telecom industry

The seminar stressed and discussed the importance of operational efficiency in the region, and offered best in class solutions for operators to achieve it.

The meeting attracted high level management, decision makers, as well as technical level audience from Lebanon's providers, Comium, OGERO and MTC Touch, Syria's MTN and Syriatel, in addition to Jordan's Zain, Umniah, X-Press and Jordan Telecom.

The conference also featured speakers from Nokia Siemens Networks, Nokia, Arab Advisors Group, TRA Lebanon and TRC Jordan.

In today's competitive environment, greater operational efficiency translates into higher margins and faster-than-market growth. According to research benchmarking analyses, overall industry profits could rise by 13% if all service providers operated at the same high level of efficiency as the market leaders. Higher efficiency also enables service providers to adopt a more customer-centric approach to their business. They can spend less time on internal systems and processes, and more time on their customers and core business to build more sophisticated customer relationship systems.

Nokia Siemens Networks strengthened its commitment to achieving operational efficiency through its demonstrations of several of its solutions at the seminar, which included IMS demo, Flexi BTS, in addition to a Nokia terminal demo.

"Today Nokia Siemens Networks is one of the key solutions providers in the telecommunications industry. As the region experiences new and emerging technologies and a growing telecom user-base, Nokia Siemens Networks is strongly positioned to help operators connect the rising number of fixed and mobile subscribers across the region," Said Mr. Faisal Hakki, Research Manager, Arab Advisors Group.

On this occasion, Walid Moneimne, Chairman for Middle East and Africa region of Nokia Siemens Networks commented,

"Nokia Siemens Networks is a thought leader in operational efficiency with a unique insight on the topic. Our industry leading benchmarking practice, in addition to our innovative solutions have helped our customers overcome several challenges related to operational efficiency."

We at Nokia Siemens Networks work with service providers to help identify and implement effective business process improvements. We have developed 5 ways to improve operational efficiency, which include the following steps:
• Analyze the current situation
• Optimize business processes
• Modernize existing assets
• Expand fast and flexibly
• Maximize the growth opportunity."

Nokia Siemens Networks builds on the rich research and innovation strength of its parent companies. It will have one of the world's best research and development teams, focused on advancing the development of best-in-class products for next-generation fixed and mobile network solutions.