Masafi to sponsor Dubai International Basketball Tournament

As part of the sponsorship agreement, Masafi will be the official provider of natural mineral water for the tournament, which will feature 10 teams from six countries, including UAE, Iran, Syria, Jordan, Lebanon and Egypt.

An active supporter of the basketball tournament since its inception 19 years ago, Masafi has been a vocal proponent of the role of drinking sufficient mineral water to maintain healthy and active lifestyle. The support to leading sporting extravaganzas like the tournament reflects Masafi's transformation from a home-grown company to a well known world-class brand.

In his comments on sponsorship of the event, Mr Ashraf Abushady, CEO of Masafi, said: "We are proud to be partnering the 19th Dubai International Basketball Tournament. The sponsorship of such high-profile championship is part of Masafi's ongoing contribution to major sporting events held in the UAE and region. The sponsorship of sporting events in and around Dubai has also demonstrated Masafi's social commitment and underscores our resolve to achieve excellence through continuous improvement in terms of growth and competitiveness."

He added: "Through its sponsorship deals supporting top sporting events, Masafi has been in the forefront of its commitment to excellence and dedication to leading a healthy lifestyle. We wish to thank the Dubai Basketball Association for hosting this landmark event and wish them continued success in the years to come."

For the event, Masafi is providing 2 Vending Machines as well as supplying plenty of Masafi pure natural mineral water. Masafi will also be unraveling its special flavoured water segment this year, providing this to the tournament as well. It is important to drink the 'right' water to replenish the system during a sporting spectacle and Masafi is the only pure natural mineral water sourced here in the UAE with the right nutrients to quench the thirst of basketball aficionados from around the region.

Some of the prominent sporting spectacles that Masafi has supported in the past include the Dubai Tennis Open, the Desert Classic and Sportzone - a month-long sports carnival that included events like Football, Cricket, Basketball, Hockey, Volleyball, Table Tennis and games for the physically challenged.