Located on Burj Dubai Boulevard, the vigilantly designed Standpoint offers residents a fresh and distinctive perspective to modern living, offering an array of lifestyle choices.
Located on Burj Dubai Boulevard, the two Standpoint towers are situated in close proximity to Burj Dubai, the world's tallest building. Standpoint also offers residents easy access to already-active retail and hospitality offerings, with the Souk al Bahar mall and The Palace, Al Manzil and Al Qamardeen hotels, positioned either side of Burj Dubai Boulevard.
Creating a surplus of perspectives, Standpoint contrasts contemporary exteriors with classic interiors, emphasized by specially chosen motifs and materials. The sweeping facades of the towers maximize views over Downtown Burj Dubai while minimizing sight-lines to adjacent apartments, enhancing residents' privacy. Potential home-owners can choose from studios and one-, two- and three-bedroom apartments with several institutions offering easy home finance options.
Mr Saif Al Mansoori, Sales Director, Emaar Properties, said: "Downtown Burj Dubai is already bustling with life, and offers residents several community-based lifestyle options. Souk Al Bahar, a spread of colourful Burj Dubai Boulevard activities and the three world-class hotels that are now operational provide a distinctive flavour to living in Dubai's newest community. Emaar has already handed over homes at The Residences and The Old Town, and residents at Standpoint can look forward to a vibrant living environment that is now the new heart of the city."
The Standpoint residences serve as ideal homes for the younger generation, who value living in one of the most dynamic environments in the city. Entry to the buildings will be through a secure and spacious lobby, and residents will benefit from assigned underground parking, a modern gymnasium, a swimming pool, outdoor poolside amenities and multi-purpose room. The suites feature 9 ft ceilings in principal rooms accentuating an atmosphere of light and space. Quality finishes, tinted double-glazed windows, and modern kitchen and bathroom fittings are standard inclusions within all units.
With its central location on Burj Dubai Boulevard, residents at Standpoint can enjoy varied aspects of downtown living. Residents can look forward to art and cultural events, enhanced shopping experiences and ease of access to the rest of Downtown Burj Dubai including The Dubai Mall, one of the world's largest shopping and entertainment destinations. The homes are also in proximity to the business nerve-centres of Dubai including the Dubai International Financial Centre, and Sheikh Zayed Road.
Standpoint will open for sale on January 19. Potential investors can call toll-free on 800-EMAAR (800-36227) for more details.
Downtown Burj Dubai is Emaar properties' flagship mega-project worth Dhs73bn. The mixed-use development comprises residential, commercial, hospitality and leisure units set around an expansive lake and a boulevard.
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Emaar unveils Standpoint residences on Burj Dubai Boulevard at Downtown Burj Dubai
- United Arab Emirates: Thursday, January 17 - 2008 at 15:06
- PRESS RELEASE
Emaar Properties has strengthened its roster of premium residential projects within Downtown Burj Dubai - the new centre of the city - with the launch of tower one, the first of two Standpoint towers.
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About Emaar Properties PJSC:Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and financial services, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
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Posted by Lara Lynn Golden, News EditorThursday, January 17 - 2008 at 15:06 UAE local time (GMT+4)
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