MAF Shopping Malls gears up for the 2008 Dubai Shopping Festival

Under the MAF Shopping Malls portfolio, Mall of the Emirates and Deira City Centre will offer visitors a high-voltage, action-packed 32 days of non-stop family entertainment, exclusive DSF promotions and chances to win over Dhs2m in prizes.

"The Majid Al Futtaim Group shares a close association with the Dubai Shopping Festival Office. Our division, MAF Shopping Malls have been partners of the festival since the year of inception and has seen this festival grow from strength to strength," said Fareed AbdelRahman, Vice President, Divisional Asset Manager for MAF Shopping Malls.

"DSF is truly the festival where families spend time together. Keeping families as our central theme, our malls - Deira City Centre and Mall of the Emirates will present new, innovative and exciting events and promotions to ensure our customers will enjoy their time at our centres and walk away winners."

This year, Mall of the Emirates will offer visitors an international line-up of entertainers from across the globe. Performers will fly in from Africa, America, Europe and the Sub-continent to perform daily in the Galleria on the world stage bringing the mall's central DSF theme to life through "The World of Entertainment".

Deira City Centre on the other hand will keep visitors on the edge of their seat with a simulated interactive car race on a giant racing track. This adrenal pumping event is sure to give our customers a taste of professional racing.

"Last year we welcomed combined foot traffic of over 5 million visitors to our two centres. This year, we have ambitious plans to increase our footfall by 10 %. The majority of our 830 stores will go on sale offering customers competitive discounts and mall specific promotions. At MAF Shopping Malls, shopping is only the beginning, join us to enjoy a month of spectacular international quality entertainment, great discounts and much, much more...," added AbdelRahman.