The campaign deemed 'Let them rot' was launched via SMS, e-mail, and on websites and asked citizens to refrain from purchasing fresh milk for five day.
The boycott was called by SMS and disseminated on websites from unknown people claiming the move was in retaliation for price hikes.
A number of dairy companies decided to hike prices of their 1 and 2-liter varieties of fresh milk by SR1, a decision which drew the anger of already price-strapped Saudi consumers.
Saudi boycott on milk fails to drop sales
Results of the five-day campaign boycotting local fresh milk and dairy producers are in and has proven to have had no impact whatsoever on sales, according to leading Saudi dairy companies and store owners Kingdomwide, reported Arab News.
Saudi Arabia: Saturday, January 19 - 2008 at 10:12
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Amena Bakr, Senior ReporterSaturday, January 19 - 2008 at 10:12 UAE local time (GMT+4)
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