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Tuesday, November 10 - 2009

e-junior celebrates 7th anniversary as the leading UAE based local children's TV channel

  • United Arab Emirates: Saturday, January 19 - 2008 at 12:22
  • PRESS RELEASE

E-Vision, the leading cable TV provider in the region which is part of Etisalat today announced the 7th anniversary of e-junior, the local exclusive children's channel of E-Vision.

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On the occasion, e-junior will announce 55 winners as part of an exciting contest where kids were requested to guess and identify the cartoon character behind the voice which says "Happy Birthday".

The channel will be unveiling a completely revamped website at www.ejunior.ae with a new interactive look and feel with several user friendly features, on the occasion of its anniversary. In the past year, e-junior has increased its participation with children through several activities, whether it's on the channel, website, or local events with activities like the "Fun Day" at Dreamland Aqua Park, "Fawazeer Ramadan", monthly contests and much more. e-junior appeared in a more local flavour during its celebrations of Haq Al Laila, Ramadan, Eid and the National Day.


Speaking on the occasion, Fatiha Bensalem, Acting Channel Manager/e-junior, said,

"As a dedicated channel for kids, e-junior has always raised the bar on great edutainment content for kids to watch. On our 7th anniversary, we are excited at the opportunities that we see ahead in order to give our viewers more compelling content in addition to setting a more interactive and personal approach through dedicated events and locally produced shows. This approach has paid dividends as we are seeing a growing viewership who appreciate our efforts and the approach we are taking. I would also like to thank our sponsors Hello Kitty by Sharaf DG, Stamps Watches by Black Diamond and Harry and His Bucket Full of Dinosaurs by CCI Releasing Inc. for their support to the 7th birthday contest."


e-junior is the only dedicated kids channel for children of the U.A.E. E-Vision has gone to great lengths to carefully select the best programming, which is considered safe for children to watch, thereby emerging as the leading and most trust worthy channel for parents concerned about their children's TV viewing habits.
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Notes and media contacts

Press release issued by Public Relations Department - Etisalat
For further media information, please contact:
Ahmed Bin Ali, Vice President Corporate Communications
Tel: 02 6182173
Fax: 02 6334448
www.etisalat.ae

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