Visa announces sponsorship of DSF 2008

Visa has sponsored the premier event since it first started in 1996 and 2008 will see Visa act as sponsor for the 12th consecutive year.

As in previous years, lucky Visa and Visa Electron cardholders will automatically be entered into prize draws every time they make a transaction using their Visa card during the shopping festival.

Norliza Kassim, Vice President, Head of Marketing for the Middle East commented,

'DSF has evolved over the past twelve years to become a major contributor to the development of Dubai. Each year Visa has partnered with DSF to support the success of the event. Our participation in DSF adds value for our cardholders and the promotions actively encourage people to enjoy the convenience and security of having a Visa card.'

Visa International's continued participation in DSF reiterates the success of the event in terms of increasing card usage and in maintaining customer loyalty. Kassim concluded 'Visa's role in DSF supports our member banks and provides our customers with some of the most fun and rewarding promotions throughout DSF without the hassle of filling in coupons.'