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Sama launches service to Beirut

  • Saudi Arabia: Tuesday, January 15 - 2008 at 14:52
  • PRESS RELEASE

Sama is pleased to announce the first official launch flight from Jeddah to Beirut in Lebanon Sunday.

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  • Faisal A- Duheim, Director of Marketing, Sama,  Andrew Cowen CEO.
    Faisal A- Duheim, Director of Marketing, Sama, Andrew Cowen CEO.
There will be 6 weekly flights between Riyadh, Jeddah and Beirut.

"We are delighted to announce our first international charter flight to Beirut, which is in response to overwhelming public demand for travel between Saudi Arabia and Lebanon. Beirut is one of the most popular and preferred destinations for our guests. I would like to thank the General Authority for Civil Aviation in both countries for their trust and support of Sama for facilitating the licenses we need to serve this route" said Andrew Cowen, CEO of Sama, in a press conference held following arrival at Beirut.

Faisal A- Duheim, Director of Marketing, Sama said: "We are glad today to announce the initiative, which is the first of its kind, "Frequent Traveller" as the first Low-Fare Airline in the Middle East launching its loyalty rewards program. This is meant to reward our passengers who travel with us, regardless of the number of miles or destinations that have been travelled, We will offer the "Frequent Traveller" a free ticket for every 9 tickets collected. All they needs to do, is shows their 9 boarding passes, and they can choose any Sama destinations (Domestic or International). This will make it one of the best and most unique loyalty programs in the Middle East"

Andrew Cowen added: "With Sama's commitment as a Saudi national carrier, we are adopting a Student's Discount 50% on our domestic flights, beginning next week. Sama customers to lead in its initiatives, and in its quest to be the preferred Low-Fare Airline in Saudi Arabia and Middle East. We have received and operations for the 7th aircraft, which has been allocated to serve the Northern Province only, as part of Sama's services to our guests, and to ensure to provide the best coverage and lowest price"

Beirut flights from Jeddah, depart on Sun, Mon, and Friday, and from Riyadh, depart on Sun, Wed, and Friday. Sama's overall number of international destinations is increased to 7 (Abu-Dhabi, Sharjah, Amman, Damascus, Latakia, Aleppo, and Beirut), departing from the international airports of Dammam, Riyadh, and Jeddah.
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Notes and media contacts

• Sama is the newest Low-Fare Carrier in Saudi Arabia. Founded by Investment Enterprises Ltd, chaired by HRH Prince Bandar bin Khalid al Faisal on 2005, with 30 major Saudi private and institutional investors
• A low fares airline is an airline which offers low fares by efficiently managing its operational costs and removing many traditional passenger frills that passengers don't value. Passengers or guests as we refer to them in Sama are encouraged to book early to get the best price.
• Sama has 6 Boeing 737-300 aircraft as well as a Jetstream for the operation of regional services. These are maintained to the highest international standards. Sama plan to increase its fleet to 30 - 35 aircraft by 2010.
• Sama's mission to be the most preferred low-fare airline in Middle East
• Sama have more than 400 employees, with more than 40% of them being Saudi's.
• First flight was on 18 March 2007, departing from King Fahad International Airport in Dammam to King Abdulaziz International Airport in Jeddah. Now, Sama operates more than 300 weekly flights.
• Sama now flies to 12 domestic destinations (Dammam, Riyadh, Jeddah, Madinah, Abha, Jizan, Hail, Arar, Jouf, Tabouk, and Rafha).
• Sama also operates international (charter) flights to 7 international destinations across the Middle East (Abu-Dhabi, Sharjah, Amman, Damascus, Latakia, Aleppo, and Beirut).
• Sama offers various way for booking, such as:
Website: www.flysama.com
Call Center: 9200 05588
Sales Centre: in all the main cities and airports
Authorized Travel Agents (Inside Saudi Arabia and outside)
• Sama offers many ways for payment, such as:
Cash
Credit Cards (American Express, Visa, MasterCard)
Sadad (ATM and Saudi Banks websites)
• Sama's slogan is "Simply Fly" reflecting the simplicity of the travel experience with Sama. We also seek to promote the concept of advance booking to secure the lowest fares, adopted as "Book early, Save more" in a recent marketing campaign.

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