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Wednesday, November 11 - 2009

Limitless launches new operations in Amman, Jordan

Limitless, the global master development arm of Dubai World, has established new operations in Jordan, where it is eyeing a number of projects to add to its expanding international portfolio.

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  • Bahaa Abouhatab, Country Manager for Limitless in Jordan.
    Bahaa Abouhatab, Country Manager for Limitless in Jordan.
Based in Amman, the company is responsible for all Limitless activities in Jordan, and will be run by a dedicated team of development, design, sales and administrative personnel.

Bahaa Abouhatab, Country Manager for Limitless in Jordan, said: "Jordan's fast-growing economy, changing real estate requirements, convenient location and stability make it a firm favourite as a new market for Limitless. We are currently assessing several distinctive, sustainable developments that will add a new dimension to Jordan's real estate offering. We look forward to announcing our first project there shortly.

"Our new setup in Jordan not only reinforces our position as a key player in the global real estate arena, but also highlights our commitment to the GCC and Middle East region, where we already have a strong presence in Saudi Arabia and our home country, the UAE."

Limitless currently has projects - with a total development value of over $100bn - in the UAE, Saudi Arabia, India, Vietnam and Malaysia. The company also has international offices in China, Singapore, Russia, Poland, Turkey and India, with more to be opened this year.

The launch of Limitless Jordan is backed by an ongoing recruitment programme, to be implemented over the coming weeks.
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Notes and media contacts

Media enquiries: Rebecca Rees on +971 4 375 9733 or

Limitless LLC, a Dubai World company, is an integrated global real estate developer across all market segments, delivering distinctive, sustainable developments. Established in July 2005 and built upon the philosophy of 'delivering distinction', Limitless has three specific areas of expertise: master planning large urban communities, waterfront development and the implementation of large scale balanced projects.

Current Limitless projects:

Residential North, Puteri Harbour, Malaysia (announced 19 December 2007): 44 hectare waterfront development of luxury homes and condominiums. Development value $450m

Al Wasl, Saudi Arabia (announced 11 October 2007): $12bn, 1,400 hectare mixed-use development near Riyadh, including 60,000 homes as well as mosques, educational facilities, offices, shopping malls and hotels.

Arabian Canal, UAE (announced 10 October 2007, preliminary work began 31 December 2007): US$11 billion, 75 kilometre-long man-made waterway - the biggest and most complex civil engineering project ever undertaken in the Middle East. Limitless is also master planning a $50bn, 20,000 hectare canalside 'city' as part of the project.

Bidadi, India (announced 2 October 2007): US$12 billion, 4,000 hectare urban community near India's technology capital, Bangalore. The first of five new towns planned by the Government for the outskirts of the city.

Halong Star, Vietnam (announced 5 September 2007, broke ground 12 December 2007): $220m, 125 hectare mixed-use development with residential units, hotels, and education, cultural and recreational facilities, overlooking Halong Bay, a UNESCO-sanctioned world heritage site.
Downtown Jebel Ali, UAE (announced 15 November 2006): $13bn, 200 hectare sustainable, mixed-use development consisting of four quarters, each with its own iconic, individually-themed plaza. Downtown Jebel Ali will have nearly 330 buildings, including 237 residential towers.

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