Emirates Business Pages 2008 is now a member of Yellow Pages Association (YPA)

Since its first edition in 2007, EBP has become one of the most comprehensive resources offering a most accurate database of various businesses and industries across the UAE.

Adding to an already impressive profile the publishers of EBP, Concept Media has become International Publisher Members of the Yellow Pages Association™ (YPA™). Founded in 1975, YPA™ has been involved in leading, serving and growing the Yellow Pages industry, valued at more than $26bn worldwide. The Yellow Pages Association is focused to position the Yellow Pages members as the cornerstone of successful integrated media plans all over the world.

"EBP's 2007 edition received great acclaim from companies across the UAE. The comprehensive listings and unique search criteria coupled with the country's most extensive distribution network have indeed made EBP the nation's premier business resource. The fact that Emirates Business Pages comes in a single nationwide edition makes it the most essential handbook of the country's trade and business links," said Abdulla Al Daboos, Director General, Emirates Post.

"Concept Media and their expertise in the business of guides and directories have been instrumental in the success of EBP. We are confident that their new association with the Yellow Pages Association will add value to the forthcoming editions of Emirates Business Pages," he added.

Besides an aggressive door-to-door complimentary circulation across the UAE, EBP is also distributed at the airports and all Emirates Post outlets across the seven emirates allowing nationwide accessibility. EBP remains as the only directory equipped with a unique reverse post box listing facility that provides a search facility through post box numbers.

"An American Demographics article claimed Yellow Pages to be 'one of the best ways to reach the majority of adults ages 18 and over'. And the Emirates Business Pages 2007 has helped numerous businesses to do just that. We are excited about being part of the Yellow Pages Association and looking forward to contributing the various benefits that come with this membership towards the Emirates Business Pages 2008," said Aldrin Fernandes, CEO Concept Group.

Commenting on the YPA™ membership for Concept Media, Ahmad Talak, CEO, Emirates Marketing & Promotions said, "As an enhanced business resource the EBP was our strategic initiative aimed to boost business associations. Besides the ever growing categories and segments, we have made several enhancements to EBP since last year. And now with Concept Media being associated with the YPA we surely intend to notch up even further. The extensive reach of the directory would certainly allow the business fraternity to establish vital linkages with greater ease and real-time efficiency."