GE Healthcare brings industry-leading innovative technologies to Arab Health 2008

• GE to host region's first-ever digital mammography workshop

• Advances in cardiac care targeting alarming global cardiovascular disease statistics and rise in healthcare costs

• GE Healthcare's products, services and solutions address the 'Early Health' model of care

On display at GE Healthcare's booth is a wide range of advanced technological innovations that complement the region's focus on improving the standard of healthcare as well as reducing healthcare costs through timely intervention. A digital mammography workshop - the first of its kind in the region - will serve as a forum for medical practitioners to familiarize themselves with some of the advanced technologies used in breast screening and treatment.

Isam Moursy, General Manager at GE Healthcare for the Middle East region, said: 'Developing technologies that enable healthcare providers in the region to diagnose disease at the earliest possible stage, when there can be many treatment options for the patient, is better medicine. It also makes simple economic sense. It's all about the 'Early Health' model of care.'

In a significant first, GE is presenting the first-ever digital mammography workshop in the region in collaboration with the National Expert and Training Centre for Breast Cancer Screening in Nijmegen (LRBC). Dr. Rolland Holland MD, professor of Pathology at the University Medical Center of Nijmegen, and Chief Pathologist of the Dutch Mammographic Screening Programme, will explain the modalities of digital mammography.
The workshop is open to radiologists, radiology residents, radiographers, radiography technicians, surgeons and any professional with experience in mammography.

'The workshop will be a unique chance for radiologists to review and manipulate real biopsy proven cases using high-end digital review stations. The participants will be provided an opportunity to practice and interpret real screen-detected cases on a digital review station either alone or in tandem,' explains Dr Holland.

GE's comprehensive portfolio of innovative technologies, services and solutions to be highlighted at this year's Arab Health 2008 will introduce a new level to the healthcare industry and have a profound impact on medical diagnostics in the Middle East.

Some of the technologies and clinical images to be displayed in the GE Healthcare booth at Arab Health 2008 include:


• GE Healthcare is addressing the biggest clinical challenge in positron emission tomography/computed tomography (PET/CT) with exclusive technologies for respiratory and cardiac motion management.

• GE Healthcare has refined its ultrasound systems based on technologies designed to specifically address the unique needs of several radiology care areas. The LOGIQ Care Area Series ultrasound systems are customized to radiology specialty areas such as pediatric radiology, vascular laboratories and breast imaging.

• iCAD®, Inc., an industry-leading provider of Computer-Aided Detection (CAD) solutions and GE Healthcare, a manufacturer of Senographe Full-Field Digital Mammography (FFDM) systems, will highlight the agreement to develop a customized version of SecondLook® Digital specific to GE's Senographe and Seno Advantage family of systems.

• GE Healthcare is showcasing the 25th year of its Continuum technology non-obsolescence program - a commitment to its magnetic resonance (MR) customers which includes a combination of no charge and cost-effective purchasable, software and hardware upgrades for its installed base MR customers.

• GE Healthcare's Innova 4100IQ, the world's first large-format digital flat panel detector imaging system, is celebrating its fifth anniversary.

• GE Healthcare is showcasing a suite of Centricity solutions targeted for hospitals and outpatient imaging centers.

• GE Healthcare will also unveil a series of advanced innovations that make maternal-infant healthcare more effective. GE's Maternal Infant Care portfolio features a new CTG Corometrics 250cx Series, a revolutionary Panda Warmer and a new bank light system called Lullaby PT.

• GE Healthcare's MUSE® cardiology information system, the MAC 400 - a unique ECG and GE Healthcare's algorithms for the measurement of T-wave Alternans (TWA) and Heart Rate Turbulence (HRT) will be on display.

'GE is investing $1bn in R&D annually to deliver innovative tools that can potentially help physicians diagnose disease at the earliest possible stage. This customized approach is paramount in reinforcing our commitment to technology leadership, collaborations with leading institutions and breakthroughs in innovation. We intend to help transform healthcare delivery in this region and beyond,' concludes Moursy, with just a week to go before Arab Health 2008.

The range of GE Healthcare's innovative technologies will be on display during the Arab Health 2008 exhibition at GE's stand (Hall 4 - Stand 4D20).