Jotun Paints to host workshop on 'Lady' at the Dubai Ladies Club

During the event, Jotun is set to give out useful tips to ladies on the latest design trends, which will aid them in updating the overall appearance of their homes. The event will also include activities aimed at motivating the participants to draw inspiration from their personal preferences as ladies. As the highlight of the workshop, the 'Lady' interior paint brand will be introduced to the attendees with aims of familiarizing quality conscious ladies with the brand.

Showcasing the quality and versatility of 'Lady', the workshop will feature an interactive presentation on the unique characteristics and benefits of Jotun's latest paint innovation. The event will also include a 'Color Psychology' session and a display of new wall designs, in addition to awarding of gifts and prizes. The workshop, which has been designed as a hands-on home improvement event, will be conducted by the brand manager of 'Lady' as well as an experienced interior designer.

'Our research has highlighted the important role that ladies in the region play as an authority and key decision maker on home improvement. As a tribute to homemakers whose main concern is the comfort and safety of their families, the inspiration behind 'Lady' has been their intrinsic attribute to prioritize the well-being of her family above everything else. This workshop at the Dubai Ladies Club will focus on raising awareness of 'Lady', which has been designed to meet their sophisticated requirements and expectations,' said Linda Tarifi Kender, Regional Interior Brand Manager, Jotun UAE.

After dedicating two years in research and studying the specific needs of ladies in painting their homes, Jotun Paints launched 'Lady' in 2007, which fully understands and complements both their practical and aesthetic requirements in keeping their homes safe for their families. Another noteworthy feature of the brand is its high-grade and long lasting colors that do not necessitate frequent repainting, accentuating the sensibility of the modern lady.

'We recognize the long-standing commitment of the Dubai Ladies Club to empower ladies by providing a wide spectrum of relevant information, from significant social issues to practical tips for their homes. This has motivated us to partner with them as the host of the 'Lady' workshop, which will impart valuable and practical tips to their members with regard to implementing improvements in their homes. We believe that the 'Lady' workshop is being regarded as a much anticipated event for ladies, as they have expressed their eagerness to find out more about this innovative paint, which has been developed to address their needs with an utmost degree of precision,' concluded Kender.

In addition to the introduction of 'Lady', Jotun Paints has also recently started rolling out its 'Inspiration Centres' within the residential areas in the UAE, which will further aid ladies who are looking for ideas to spark their imagination through professional advice from highly qualified and friendly personnel. Among the value-added services within the 'Inspiration Centre', which customers, especially ladies will appreciate is the presence of paint experts who will give professional guidance in determining the most suitable colour, texture and pattern for their paint jobs. By providing themed environment models, comprehensive product information and colour consultancy at no additional cost, the 'Inspiration Centre' further reiterates Jotun Paints' dedication towards aiding ladies achieve a more suitable home environment for their families.