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Monday, November 9 - 2009

All-new Lexus IS 300 arrives in Jordan

Central Trade and Auto Company - Al-Markazia, exclusive dealer of the Lexus brand in the Kingdom, has unveiled the new powerful sport sedan 2008 Lexus IS 300 in Jordan.

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  • IS300.
    IS300.
"Unveiling our new models is only a continuation of the success that Lexus and Al-Markazia are achieving in Jordan, this comes as a step that reflects our strategic plan where we strive to provide the best to our distinctive customers," said Mr. Nadim Haddad, Al-Markazia Marketing Manager.

At the heart of the IS300 is a powerful and smooth 3.0 litre V6, 24 valve engine that delivers 228 horsepower. It incorporates advanced driving technologies, including Dual Variable Valve Timing with intelligence (VVT-i) which ensures improved torque and smooth acceleration at all rpm ranges, lower fuel consumption, and reduced exhaust emissions. With 30.6 kg-m of torque at 4400 rpm, the IS300 has impressive acceleration, reaching 100 kph in just 7.7 seconds.

This engine is coupled with a 6-speed automatic electronically controlled transmission, which provides a smooth shifting response and an exceptionally sporty and rewarding drive. The steering wheel-mounted gear shift paddles provide the driver with a sporty, fun driving experience and enhanced control. Despite its power, the engine delivers an amazing 9.7litres/100 km fuel economy.

The IS300's welcoming interior reflects the optimum balance of a pleasing design, thoughtful ergonomics, intelligent technology and sports dynamism. Its interior design complements its bold and purposeful exterior, blending modern and classic sports car touches, like the drilled aluminum pedals and the F1-inspired steering wheel-mounted gear shift paddles. Unique, chronograph-style instrumentation inspired by sports watch design provides the focus of the instrument cluster. The gearshift and other interior accents feature a metallic finish and the IS300 has a very supportive, height- adjustable sports seats.

The ultra-high fidelity, premium Mark Levinson audio system has a 300 watt power amplifier and 14 speakers, with an in-dash DVD or CD auto-changer, delivering concert-like sound quality. The IS300 also features an auxiliary port, located in the front armrest, through which the audio system can be connected to portable music systems, such an an iPod or MP3 player.

Other key convenience features include SmartAccess keyless entry, Parking Assist and a rear view camera to enable safer and less stressful parking.

The IS300 is fully equipped with advanced safety features to protect the driver and the passengers, including dual front airbags, dual front knee airbags, front seat-mounted airbags, and rear side curtain airbags. Whilst it's athletic, reinforced body is as strong as it is stylish.

"Driving confidence and safety were key elements in the development of this powerful sports sedan, which makes it a desirable car, loved by "caraholics"," Haddad concluded.
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Notes and media contacts

For media inquiries:

Samar Abudelhuq / Julie Manneh
Polaris Public Relations
Phone Number: 556 1592
Fax Number: 556 1593

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