Only days left for retail outlets to register for DSF 2008

The last date of registration is January 31.

Suhaila Gobash, DSF Sponsorship Manager said, "This is what we've all been waiting for - another exciting DSF and another exclusive period of shopping offers, discounts, and promotions. For a period of 32 days, the participating retail outlets will offer discounts of up to 80 per cent on well-known international brands. This is as good as it can get for shoppers."

Participating retailers have expressed their satisfaction at the variety of entertainment events organized for DSF 2008 that will complement shopping options this year. To cope with the number of retail applications, procedures for participating outlets have been simplified. Registration and other formalities can now be completed at the DSF registration desk located at the ground floor of the Department of Economic Department. Registration will be done between 4 and 8pm from Sunday to Thursday and between 10am and 2pm on Saturdays. Alternatively, application forms can now be downloaded from the dsf website at www.mydsf.ae.

Retailers can participate in three categories - DSF Sales, DSF Discounts, and DSF Offers, apart from the DSF Raffles segment that is open to outlets owned by a DSF key or support sponsor. To participate in DSF Sales, retailers will have to fill a letter of undertaking declaring that all merchandise in the store will be marked down by at least 25 per cent from prices prevailing before DSF 2008.

During DSF 2008 (Jan 24 - Feb 24), non-participating retail outlets will not get permission from the Department of Economic Development to conduct any promotion or sale and all participating retail outlets will have to honour their offers throughout DSF 2008.