Buffalo Technology to storm into optical storage market

The top-of-the range product will be the only one in the EMEA market to support Blu-ray (read/write) and HD-DVD (read-only). It will also be compatible with existing DVD formats and come bundled with Nero software.

A simple plug-and-play setup will ensure speedy and uncomplicated connection to PCs and laptops. The devices will also come equipped with Buffalo Technology's proprietary TurboUSB technology.

Gerardine Lynch, EMEA Product Marketing Manager at Buffalo Technology, commented: "The formatting war is hotting up in the wake of the Warner Brothers announcement to go with the Blu-ray camp, but the battle isn't over yet. We therefore feel it's important to offer consumers a choice between Blu-ray and HD-DVD which guarantees that their investment won't be wasted in the future"

Kevin Vine, EMEA Director, added "The Middle East is a growing market for us and we want to establish Buffalo Technology as a quality player in this emerging market, with the benefit of its heritage in external hard drives and network attached storage. The Middle East has traditionally been quick to adopt new technology and we see it as an important market to launch our new DVD Drives in the region simultaneously with the rest of Europe."

The full line-up will feature two additional products, one of which will offer read-only functionality for Blu-ray and HD-DVD. The other will be a cost-effective option to allow consumers to read and write to traditional DVDs.

The range will be available in the Middle East from mid-March.