Spas and wellness cultivate an alternate lifestyle in the $60bn healthcare industry

Retreating to spa and wellness facilities is fast becoming a way of life throughout the hospitality and leisure sectors. With billions of dollars worth of tourism and leisure destinations in the Middle East, and the growing spending in the healthcare industry; the investment in providing high-class spa and wellness services has gained momentum with a 17% year-on-year growth.

Region-wide acceptance and high industry innovation in the wellness and spas market has developed many business opportunities for the merchandisers in this escalating industry, a fact reflected in the growing popularity of the annual Wellness and Spas Middle East event.

Being unique in this region, the event is no regular trade show, but a platform gathering everything and everyone around wellbeing, healthcare and fitness.

"The UAE in general and Dubai in particular are creating a modern day wonder by the way they are developing and redefining the real estate and tourism industry", remarks Yesim Engin, Business Development Manager of Finex Spa Solutions. "In today's hectic and tiring world, people rely more and more on tools of 'Wellness Providers' to cope with the world. This demanding and dynamic market needs matching service and solution providers".

Elaine O'Connell, the show manager of Wellness and Spas Middle East says:

"The world's leading manufacturers converge under one roof and introduce their latest products and equipment, from day spa treatment cabins to body toners, at this leading event." She adds, "The support of long-standing exhibitors, like Imdad FZCO and Finex Spa Solutions, ensures that Wellness and Spas Middle East continues to remain a must-attend exhibition in the industry."

For 2008, Imdad Spa Design Services has confirmed a strong presence at the exhibition, and Imdad Medical will be launching the Lipomassage treatment by Endermologie from LPG. The treatment is dedicated to removing localized fat, cellulite and contours, producing faster and more targeted results, and is considered a slimming revolution.

Following the success of the Finex Spa Solutions showcase in 2007, they have announced that their presence in the exhibition will grow threefold for the 2008 edition. With a team of experts specialized in design, architecture, building, manufacturing, operation consulting, software development and marketing, Finex Spa Solutions brings a quality difference in the spas and salon market.

Heralded as the most successful showcase in the region for the latest in spa centres and resorts, the show offers industry suppliers and manufacturers direct access to professionals from the wellness and spas industries from the Middle East, Africa and Subcontinent regions.

As remarked by Mr. Michael Weinzierl from M. Weinzierl GmbH at the Wellness and Spas event in 2007:

"This is our first time in Dubai, to try to enter not only the market of Dubai, but also access the Eastern and Far-Eastern markets. Wellness and Spas Middle East was an interesting event for us. We built very good new contacts, and the exhibition was very well organized. It is a good place to start for the future, to go into the Arabian market and also the Asian market."