The Standpoint residential units, comprising studios and one-, two- and three-bedroom apartments, were sold out following huge customer turn out. Offering a fresh perspective to modern living, Standpoint is a two-tower residential project located on the Burj Dubai Boulevard and opens doors for residents to a vibrant new lifestyle.
Mr Saif Al Mansoori, Sales Director, Emaar Properties, said: "The overwhelming customer turnout and the sell-out success of Standpoint reiterates the status of Downtown Burj Dubai as 'the lifestyle destination' in Dubai. With homes already handed over to home-owners at The Residences and The Old Town, and three hospitality projects - Al Manzil, Qamardeen and The Palace, Old Town - up-and-running, Downtown Burj Dubai is brimming with lifestyle activities. The opening of Soul Al Bahar, a mall inspired by Arabesque design elements, and Burj Dubai Boulevard activities assure further choices in retail and leisure for residents."
He added: "The central location of Standpoint with easy access to Burj Dubai, the world's tallest building, and The Dubai Mall, one of the world's largest shopping and entertainment destinations, is another of its selling points. Standpoint's elegant architecture, which creates a surplus of perspectives and featuring contemporary exteriors and classic interiors, adds to its appeal."
The sweeping facades of Standpoint maximize views over Downtown Burj Dubai while minimizing sight-lines to adjacent apartments, enhancing residents' privacy. Standpoint homes are ideal for the younger generation who value living in one of the most dynamic environments in the city.
As an iconic destination and a hub for shopping, entertainment and leisure activities, Downtown Burj Dubai continues to be a strong-buy for potential home-owners. Customer response to the recently launched Clarens and 29 Burj Dubai Blvd has been consistently strong, and more residential towers are being launched shortly.
Downtown Burj Dubai has already created a new buzz with an array of Boulevard activities held in the past months that brought together residents in a celebration of the spirit of community living. These festive events also highlighted the evolution of Downtown Burj Dubai as a lifestyle destination already, and provided a sample of the community buzz that awaits residents. Downtown Burj Dubai has already earned its position as a meeting point for people, and more Boulevard activities will be held in the coming days.
Downtown Burj Dubai is Emaar's flagship mega-project worth Dhs73bn ($20bn). The mixed-use development comprises residential, commercial, hospitality and leisure units set around an expansive lake and boulevard.
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Emaar Properties records sell-out success for first Standpoint tower
- United Arab Emirates: Thursday, January 24 - 2008 at 15:10
- PRESS RELEASE
Buoyed by the demand for homes within Downtown Burj Dubai, the 'new heart of the city,' Emaar Properties recorded sell-out success for the Standpoint launch.
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About Emaar Properties PJSC:Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.
Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and financial services, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the US$26.6 billion King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
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Posted by Lara Lynn Golden, News EditorThursday, January 24 - 2008 at 15:10 UAE local time (GMT+4)
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