Al Ghurair City to add more excitement as key sponsor of DSF 2008

    Dumped value of 'ID':
'144727';

Dumped value of 'images_loop':
[
    {
        'caption' => 'Salem Al Ghurair, Chief Executive Officer, Al Ghurair City.',
        'col' => 'picture',
        'name' => 'SalemAlGhurairChiefExecutiv.jpg',
        'url' => '/2/51452-SalemAlGhurairChiefExecutiv.jpg'
    }
];

It includes a 32-day promotion, offering prizes of a highly desirable BMW X5 series car and a trip for two to an African safari destination of choice.

Announcing Al Ghurair City's participation at the Dubai Shopping Festival, Salem Al Ghurair, Chief Executive Officer, Al Ghurair City said, 'Since its inception thirteen years ago, the Dubai Shopping Festival has contributed greatly in putting the city on the world map by attracting tourists and visitors from across the globe. We take great pride in supporting such a prestigious event that has led to dramatic growth and positive change in the region's retail market. As a Key Sponsor of the festival, Al Ghurair City has put together a well balanced combination of world-class shopping, interactive competitions and exciting promotions which will ensure a continued loyal visitor profile along with new customers.'

Laila Suhail, Chief Executive Officer, DSF 2008 said, 'We are happy to see Al Ghurair City, a key sponsor, pursuing a strategy that is aimed at promoting not just the mall but also Dubai and the DSF. The shopping-linked promotion and other activities at Al Ghurair City will help further enhance the attraction of DSF as a dream destination for shoppers and families. As a major family shopping destination, Al Ghurair City's initiatives during DSF will play a significant role in sustaining the festival's exciting momentum right until the final day'.

Powerful mall promotion
In the mall promotion, shoppers spending a minimum of a certain amount in any of Al Ghurair City's well known shops will enter a raffle draw to get an opportunity to win a BMW X5 and a trip to an African safari destination of choice. Retail outlets representing leading local and international brands, will add to the shopping excitement by offering special deals and incentives during DSF.

Competition
A specially conceived competition will allow shoppers to submit photographs they have of their most memorable holiday experience. The winning photograph will entitle the bearer of the photograph to win a holiday to the same destination featured in the picture.

Celebrating Culture
As part of its DSF celebrations, Al Ghurair City has arranged a range of entertainment that pay homage to the deep rooted culture and traditions of the region. Visitors to the mall will be able to experience Arabic theme events, such as local dance troupes like Al Harbeya and Al Ayala, In addition, a kahwa server will also be offering kahwa and Baqlawa to shoppers, a tradition when welcoming guests into a home, and other entertainment that will display the local tradition, culture and hospitality.