Dubai Refreshments Company signs up as DSF key sponsor for 12th consecutive year

During the annual shopping festival, the company will also host the 4th edition of 'Sports Fiesta', the largest sports event for schools in the UAE.

Alan Salem, CEO of Dubai Refreshments Company, said, "Dubai Refreshments Company has enjoyed a strong association with DSF since its inception. Fun, excitement, variety and universal appeal characterise this event that has established Dubai as the shopping capital of the world and we are proud to be part of this great initiative by the Dubai government."

"We will continue to host 'Sports Fiesta', the action packed sports event especially conceived for DSF, to ensure young adults not only have a great time but also learn the values of fair competition, team spirit and a healthy lifestyle based on sports. Sports Fiesta also features live entertainment and games, making it the perfect occasion to enjoy with friends and family".

Started in 2003 by DRC, Sports Fiesta includes a heady mix of basketball, football and cricket tournaments. Now in its fourth edition, the event has become a regular fixture on the DSF activity calendar, attracting over 1000 spectators every year.

The action packed event is spread over a month and will take place at the Safa Park from January 26-February 26, 2008. Winners of basketball, football and cricket tournaments will receive trophies, medals and other gifts and all team members will receive a certificate of participation.

Other competitions include best dance team, best DJ and break-dance contests. Winners will have the opportunity to walk away with attractive prizes like MP3 players, consoles and gift vouchers. The venue will also host food outlets and live entertainment including a martial arts show!

'Every year the Sports Fiesta gets bigger and better with more corporate sponsors, teams and exciting events. We expect the upcoming edition to be one of the best ever, "added Salem.

Dubai Refreshments Company (DRC) is the sole franchisee and distributor for PepsiCo products in Dubai. Its product portfolio currently includes Pepsi, Diet Pepsi, Pepsi Max, 7UP, Diet 7UP, Mountain Dew, Mirinda Orange, Mirinda Green Apple, Mirinda Citrus, Shani, Evervess Soda, Evervess Tonic, Evervess Ginger Ale, Lipton ice and Aquafina pure drinking water.