Umberto Giannini range launches in GCC exclusively at Boots

Umberto Giannini, a hair stylist whose visionary expertise has infiltrated the hottest fashion runways, has launched his exclusive range of salon professional hair care products at Boots allowing you to choose the perfect product combo that best suits your tresses. The prestigious hair cosmetic lines have received outstanding reviews in the UK and granted Umberto Giannini the title of UK Hairdresser of the Year Award in 1999.

Commenting on the launch, Richard Morgan, Managing Director of Boots, MH Al Shaya Co. said, "We are very pleased to finally unleash this fine professional salon brand in the region. Umberto Giannini certainly adds that extra bit of glamour to our vast existing range of hair styling and care products. At Boots we aspire to offer variety of products available in every price range all under one roof."

The Beauty Secrets Range is the jewel in Umberto Giannini's crown, which is set to revolutionise hair cosmetics. The Overnight Beauty Moisture Balm is the first of a kind night cream for hair that acts like a moisturiser to replenish and protect hair while you sleep - it doesn't even require washing out the following morning - your hair is nourished, smooth, soft to the touch and ready to go. This is a dream come true for styling hair in our rather warm and sticky regional climate!

The five other product ranges include: Colour Care, Curl Friends, Dazzling Shine, Incredible Body and Sleek & Chic. The new re-formulated ranges have been designed specifically for different hair types to enhance and maintain beautiful, glamorous hair. They have been developed using the latest technology in shine-boosting properties, cationic conditioning ingredients and styling polymers. If any of these 'tickle your fancy', you can also apply from root to tip in a convenient 'mini size', a perfect addition to every ladies' handbag.