Sorbonne Abu Dhabi starts its masters programmes

Lectures started at 10:30 am, followed by a friendly meeting over lunch for all Masters' Students, professional who have extensive expertise in the concerned fields, at Shangri-La Hotel Abu Dhabi.

Students discussed their main concerns and desired outcomes from Sorbonne's Masters with faculty from CELSA, attached-to-Sorbonne- institute for higher studies of information & communication sciences, and The Sorbonne Urban and Regional Planning Institute.

Dr. Daniel Balland, Director General of PSUAD delivered a short speech urging students to take advantage of the presence of the utmost experienced and learn. He also expressed Sorbonne's concern to provide students with all the curricula services needed to prosper in a dynamic modern environment, like the UAE's.

PSUAD Masters in Marketing, Management, and Communications is offered in cooperation with CELSA institute for higher studies of information & communication sciences, France. The curriculum for this Masters starts with an introduction to Social Sciences, as applied to information and communication, allowing analysis of social mores and practices, structure of business and public organisations, structure of the media, rate and style of changes in society (sociology, socio-semiotics).

At a later stage, the following are studied; understanding and managing the main issues related to international marketing (marketing strategies, brand strategies, luxury goods strategies), the challenges, and the practical issues of human resources in an international environment (international HR policies, local recruitment, integration of cultural differences, skills development), Dual training in French and in business English (written and spoken), Training to various expression modes (Media training, oral expression, presentation training), and finally, Training to audit requirements and methods, running meetings skill and training in managing teams (Analytic understanding of qualitative and quantitative studies, brand audit, social climate audit, change situation assessment and change methods, audit and validation of communication tools and of their results.)

The Masters Program in Urban and Regional Planning, offered by The Sorbonne Urban and Regional Planning Institute, starts with introductory Lectures on Town Planning and evolution of concepts for planning and development, Regional and urban geography, Economic principles and regional development, including rural areas, History of town evolution.

This is followed by Theories of development, Cases study for regional and national developments, Case study for local developments and Techniques for auditing and assessing projects. The program also helps students gain understanding of different Housing issues like the Comparative international residential markets evolution, Housing financing methods, Social issues: middle class housing, Social issues: council housing, temporary housing, self construction, Housing and sustainable development: high architectural quality, high environmental quality and Real estate development mechanism and Market studies, marketing and retailing methods of real estate development. The program also carries a scope of legal context: as expressed in the followings: Principles of public Law: Comparative legal systems -Emirates, Continental Europe, and Anglo Saxon world. Planning Laws: Comparative legal systems - Emirates, Continental Europe, Anglo Saxon world - is a core course that helps complete the picture of an urban and regional planner. And finally the program studies Institutions involved in Planning and development: Lecture on Authorities and their role in development.

PSUAD Masters Programs' duration is 18 months for each program, 5 days a month, interrupted by summer break. These programs weigh evenly the theoretical part versus the practice and scientific methodology.

PSUAD offers its students not only a chance to acquire a world-renowned degree, but also an opportunity to meet experts, and an opportunity to master French, as Urban and Regional Planning is the only program at PSUAD that provides lecture simultaneous English translation.