Omniyat Properties awards The Pad main construction contract to Al Rostamani Pegel

Works have already commenced and completion has been set for December 2009.

"The Pad has already earned several awards and distinctions from the international development community for its advanced technological design and functionality," said Mehdi Amjad, President and CEO, Omniyat Properties.

"The project will be central to Business Bay's global appeal epitomizing the 21st century digital age."

The Pad, an iconic 24-storey futuristic tech-savvy tower, recently won the very prestigious 'Best International Apartment' honour at the CNBC International Property Awards in Las Vegas, the largest industry accolades of their kind in the world.

"The Pad has been a phenomenal success since its inception winning regional and international awards. The diversity of The Pad owners and the fantastic response we are still receiving, reflect the appeal and interest that the project had across the globe," added Amjad.

"This project has been an ideal vehicle to reflect Omniyat's vision and ambition to become one of the most forward-thinking developers, not only in the region, but across the globe."

The Las Vegas honour came hard-on-the-heels of three other accolades achieved by The Pad in the CNBC Arabia Property Awards 2007 when it was named 'Best Development,' 'Best Interior' and 'Best Marketing' for The Pad.

The Pad will feature 231 intelligent homes, ranging from studios to one and two-bedroom apartments and various types of lofts, which will incorporate leading-edge technology that will react, interact and communicate with residents to enhance lifestyles. The technology to be used includes project feeds (iReality), where residents can alter their views by projecting images of their choice onto windows.

It also features iFamily & Friends, a technology which allows residents to keep in touch with home when traveling via video conferencing links projected into the dining room. iRotation will provide residents with 360 degree views of Dubai and Business Bay while iAmbience reactive lighting will respond to incoming phone calls and residents' moods, providing a more personal and individual environment.

"This is an important contract for Al Rostamani Pegel. The chance to work on a world-beating project such as The Pad, which will help define the futuristic character of Business Bay, is a career highlight for all involved," said Rolf Weber, Executive Director, Al Rostamani Pegel.