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While two-fifths of e-shoppers bought books, 36% have bought clothing, accessories or shoes, 24% have bought airline tickets and 19% music.
The proportion of internet shoppers buying shoes and clothes has jumped to 36% from 20% two years ago, according to Nielsen's survey of more than 26,000 internet users in 48 countries.
There was also strong growth for books, whose biggest buyers are in South Korea - also the country with the highest proportion of online shoppers, at 99% of those with internet access.
Germany is second in the rankings, with just over half of internet users there buying books online in recent months. Its neighbour Austria is next, followed by Vietnam, Brazil, Egypt, China and India.
Online shoppers prefer books
Booming demand in emerging markets from Vietnam to India has made books the most popular item to buy online, reported The Guardian. More internet shoppers have bought books than any other product online over the past three months, according to a global survey by Nielsen Online.
Monday, January 28 - 2008 at 08:50
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Amena Bakr, Senior ReporterMonday, January 28 - 2008 at 08:50 UAE local time (GMT+4)
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