Renowned for producing the best ever Olympic Ceremonies, Ric Birch is a master at creating those magic entertainment moments globally.
"The identity launch of the F1 themed park is a prominent milestone for UP internationally as we have acquired exclusive rights from the Formula One Administration Limited (FOM) to expand the project worldwide, starting with the one in Dubai," said Simon E. Azzam, CEO, UP. "We are delighted to have worked with global brand company Landor on the design development and to have Ric Birch and his team to lead and direct the unveiling ceremony that will combine the unexpected with fun, speed and excitement, a sample of what is to come when we open the doors on the Formula One park to the world next year."
Developed by Union Properties in conjunction with Formula One Administration Limited, F1 Theme Park in Dubai will open in 2009 and will be the first theme park of its kind anywhere in the world. The $460 million Dubai development spread over 300,000 square metres allowing guests to get behind the scenes of F1 as never before - 365 days per year. Designed by the world's best entertainment and theme park experts, F1 Theme Park in Dubai will bring the world of Formula One, past, present and future together in a full service leisure environment.
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Union Properties commissions an exhilarating ceremony to reveal F1 Theme Park identity
- United Arab Emirates: Thursday, January 24 - 2008 at 11:31
- PRESS RELEASE
Union Properties (UP) has appointed Ric Birch to produce and direct a thrilling ceremony to launch the identity of the F1 Theme Park brand.
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For more information please call Randa Gharzeddine or Suzan Barhoush on 04 2951177.About MotorCity
MotorCity is 'a city within a city' that includes five project components: Dubai Autodrome that caters to motor sport and race enthusiasts; F1 Theme Park in Dubai, an edutainment destination that targets the entire family; Business Park MotorCity that is set to be the regional hub for the automobile industry and businesses; and two residential areas, UPTOWN MotorCity and Green Community MotorCity that offer home owners freehold properties ranging from studios, one, two and three bedroom apartments, townhouses, family villas, bungalows and luxury villas. Every component within MotorCity represents a brand that can be recreated worldwide.
About Union Properties PJSC
Union Properties PJSC (UP), one of the United Arab Emirates' leading property investment developers, started as Union Property Private Limited in 1987 and floated as a public limited company in 1993. With over 24 projects, the company has created a portfolio of iconic landmarks in commercial, residential and leisure developments, from high-rise towers to multi-use complexes, hotels and theme parks. Index, Limestone House, MotorCity, Green Community, UPTOWN Mirdiff, Net.community and The Tower are but some of the renowned UP developments. Celebrating '20 Years' of growth, innovation, motivation and attention to detail, UP's comprehensive range of services include Properties investment and development, project management, interior design and fit-out, property management, facilities management and MEP Contracting tailored to specific needs through its business associates and subsidiary companies.
Posted by StaffThursday, January 24 - 2008 at 11:31 UAE local time (GMT+4)
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