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Bose expands retail presence in the UAE

Bose, the pioneering powerhouse audio brand, is adding Dubai Festival City to its fleet of exclusive retail outlets, which bears signature Bose retail design and décor.

  • United Arab Emirates: Tuesday, January 29 - 2008 at 14:04
  • PRESS RELEASE


At the opening of the Bose store at Dubai Festival City are Abdul Majeed Bolooki - Chairman AMB Group, Fatima Bolooki - Director AMB Group, Deborah Kaufman - Director, Strategic Development & Alignment - Bose Corporation, Herb Batchelder - Chief Financial Officer and Vice President of Bose Asia Pacific, John Dodson, General Manager-Bose Corporation, M East & Africa, Amit Gera, Sales & Marketing Manager, Bose Corporation, M East & Africa, Wilfred Manuel, General Manager, Sales & Marketing (Consumer Division), AMB Group and other officials.
At the opening of the Bose store at Dubai Festival City are Abdul Majeed Bolooki - Chairman AMB Group, Fatima Bolooki - Director AMB Group, Deborah Kaufman - Director, Strategic Development & Alignment - Bose Corporation, Herb Batchelder - Chief Financial Officer and Vice President of Bose Asia Pacific, John Dodson, General Manager-Bose Corporation, M East & Africa, Amit Gera, Sales & Marketing Manager, Bose Corporation, M East & Africa, Wilfred Manuel, General Manager, Sales & Marketing (Consumer Division), AMB Group and other officials.


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The outlet stocks the entire spectrum of Bose products with comfortable demo environments embedded.

With the Dubai Festival City outlet, Bose now has 6 exclusive outlets in the UAE including Mall of the Emirates, Wafi, Mercato, Deira and Marina Mall in Abu Dhabi. Some more outlets in upcoming high end malls are in the pipeline.

Bose exclusively partners with the AMB Group in the UAE and they are responsible for all retail presence and expansion.

Abdul Majeed Bolooki, Chairman, AMB Group, the exclusive distributors for Bose in the UAE says, 'The UAE market dynamics is constantly evolving, more so in the premium branded home entertainment spectrum. Our constant endeavor is to ensure that the Bose brand gets the highest possible visibility in the most engaging and compelling of environments and create as many experiential touch points for customers to engage with and experience the brand. All our retail expansion plans keep that in focus. The Dubai Festival City outlet is also a step in that direction.'




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Medilyn Manibo Posted by Medilyn Manibo, Assistant News Editor
Tuesday, January 29 - 2008 at 14:04 UAE local time (GMT+4)

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