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CONFERENCE DAY ONE: 25th March 2008 (page 2 of 2)
- Tuesday, January 30 - 2007 at 10:13
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>>Lina Naifeh, Senior Manager - Online Strategy, Nakheel
>>Terry Kane, Digital Marketing Manager, Jumeirah
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>>Fayez Abu-Awad, Business Development Manager - MEA,
Nokia Interactive
14.50 NETWORKING BREAK
15.20 GIVING YOUR CUSTOMERS ACCESS TO YOUR BRAND WHEREVER YOU ARE
Challenges of moving from a traditional to a digital brand. Key themes will include:
• Creating a personality for your brand
• Generating active prospects
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Also learn how to remain sustainable within the digital world.
>>Lina Naifeh, Senior Manager - Online Strategy, Nakheel
16.00 MARKET INSIGHT: ARAB WOMEN
Research Commissioned and Presented by YouGovSiraj
Think you know your stuff? With interactive voting on hand we'll test your knowledge of Middle East Women's behaviour and spending habits, as well as announce market research results.
>>Nassim Ghrayeb, Siraj Co-founder and C.E.O., YouGovSiraj
>>Iman Annab, Regional Qualitative Director, YouGovSiraj
16.50 CHAIRMAN'S SUMMARY
17.00 DRINKS RECEPTION
>>Go to Conference Day Two
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Caroline Whyatt, Head of DigitalTuesday, January 30 - 2007 at 10:13 UAE local time (GMT+4)
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This article was updated on Sun Mar 23 2008.
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